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Search Engine Optimization Specialist

5 years

0 Lacs

Pune/Pimpri-Chinchwad Area

Posted:14 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

SEO Specialist


Job Summary


SEO Specialist


Key Responsibilities

  • Develop and implement comprehensive on-page and off-page SEO strategies aligned with university branding and admissions objectives.
  • Conduct in-depth keyword research and effectively map keywords to academic program pages, blog content, and digital campaigns.
  • Optimize web content across the university website and microsites, including admissions, academics, news, and events pages.
  • Collaborate with the content team to create SEO-optimized blogs, FAQs, landing pages, and program descriptions.
  • Build and maintain a robust backlink profile through outreach, partnerships, guest posting, and digital PR efforts.
  • Perform regular technical SEO audits and coordinate with the development team to resolve crawl errors, fix broken links, enhance page speed, and improve mobile responsiveness.
  • Track performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.
  • Monitor and enhance SERP rankings for high-intent and conversion-focused keywords.
  • Stay up-to-date with the latest search engine algorithm updates, SEO trends, and best practices relevant to the education sector.
  • Contribute to monthly reporting and analytics dashboards, offering insights and strategic recommendations to leadership.


Qualifications and Skills:


  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related discipline.
  • 2–5 years of demonstrated SEO experience, preferably in the higher education or service sector.
  • Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
  • Basic knowledge of HTML/CSS and familiarity with CMS platforms such as WordPress.
  • Strong analytical skills with the ability to conduct competitor and backlink analysis.
  • Exceptional written and verbal communication skills, particularly in content strategy and optimization.
  • Highly detail-oriented and able to manage multiple SEO tasks and priorities efficiently.


Interested candidates shall send applications on vrushali.mahale@sspu.ac.in

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