Search Engine Optimization Specialist

SEO Specialist

Job Summary

SEO Specialist

Key Responsibilities

• Develop and implement comprehensive on-page and off-page SEO strategies aligned with university branding and admissions objectives.
• Conduct in-depth keyword research and effectively map keywords to academic program pages, blog content, and digital campaigns.
• Optimize web content across the university website and microsites, including admissions, academics, news, and events pages.
• Collaborate with the content team to create SEO-optimized blogs, FAQs, landing pages, and program descriptions.
• Build and maintain a robust backlink profile through outreach, partnerships, guest posting, and digital PR efforts.
• Perform regular technical SEO audits and coordinate with the development team to resolve crawl errors, fix broken links, enhance page speed, and improve mobile responsiveness.
• Track performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Monitor and enhance SERP rankings for high-intent and conversion-focused keywords.
• Stay up-to-date with the latest search engine algorithm updates, SEO trends, and best practices relevant to the education sector.
• Contribute to monthly reporting and analytics dashboards, offering insights and strategic recommendations to leadership.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related discipline.
• 2–5 years of demonstrated SEO experience, preferably in the higher education or service sector.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Basic knowledge of HTML/CSS and familiarity with CMS platforms such as WordPress.
• Strong analytical skills with the ability to conduct competitor and backlink analysis.
• Exceptional written and verbal communication skills, particularly in content strategy and optimization.
• Highly detail-oriented and able to manage multiple SEO tasks and priorities efficiently.

Interested candidates shall send applications on vrushali.mahale@sspu.ac.in