Search Engine Optimization Specialist

Job Title:

Job Summary:

SEO Specialist

Key Responsibilities:

• Conduct keyword research, competitor analysis, and market trends to identify growth opportunities.
• Optimize website content, landing pages, and blogs for search engines.
• Perform technical SEO audits and implement necessary fixes (site speed, mobile responsiveness, crawlability, indexability).
• Manage on-page SEO elements such as meta tags, headers, internal linking, and schema markup.
• Build and implement off-page SEO strategies including link building and outreach.
• Monitor website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Stay updated with the latest SEO trends, algorithms, and best practices.
• Collaborate with content writers, designers, and developers to ensure SEO best practices are applied.
• Generate regular performance reports and provide actionable insights.

Requirements:

• Bachelor’s degree in Marketing, IT, Communications, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
• Solid understanding of search engine algorithms and ranking strategies.
• Proficiency in on-page, off-page, and technical SEO.
• Basic knowledge of HTML/CSS/JavaScript is a plus.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and in a team environment.

Preferred Skills:

• Experience with local SEO and Google My Business optimization.
• Knowledge of WordPress, Shopify, or other CMS platforms.
• Understanding of PPC and SEM campaigns (Google Ads, Bing Ads).
• Familiarity with content marketing strategies.