Search Engine Optimization Executive

Job Description

Job Title: Search Engine Optimization Specialist Experience Level: 3-5 years Location: Gurugram Roles & Responsibilities: · Keyword Research: Conduct thorough keyword research to identify opportunities for improving organic search rankings. · On-Page SEO: Optimize website content, meta tags, headings, and URLs for improved search engine visibility. · Off-Page SEO: Develop and execute off-page SEO strategies, including link-building, to enhance domain authority. · Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and collaborate with the development team to implement fixes. · Content Optimization: Collaborate with content creators to ensure that website content is SEO-friendly and aligns with keyword strategies. · Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities for improvement. · Performance Tracking: Use SEO tools and analytics platforms to track and report on key performance metrics, such as organic traffic, rankings, and click-through rates. · Algorithm Updates: Stay updated with search engine algorithm changes and adapt SEO strategies accordingly. · SEO Reporting: Generate regular reports on SEO performance and provide insights and recommendations for improvement to the marketing team. Skills & Qualifications: · SEO Expertise: Proven experience in SEO, with a strong understanding of SEO best practices and the latest industry trends. · Analytical Skills: Proficiency in using SEO tools and analytics platforms to analyze data and make data-driven decisions. · Content Optimization: Knowledge of how to optimize website content for SEO. · Technical SEO: Understanding of technical SEO concepts and the ability to identify and address technical issues affecting search rankings. · Keyword Research: Strong research skills for keyword analysis and selection. · Communication: Excellent written and verbal communication skills for collaborating with cross-functional teams and clients. Show more Show less