Search Engine Marketing Specialist

Job Description

We are seeking a data-driven and results-oriented Amazon Ads Specialist to manage and optimize our advertising campaigns on Amazon . The ideal candidate will have hands-on experience with Amazon Advertising Console (formerly AMS) , DSP , and a proven track record of improving ROAS , increasing visibility, and driving sales through paid media on Amazon . Key Responsibilities: Plan, execute, and optimize PPC campaigns across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP). Conduct thorough keyword research , competitor analysis, and A/B testing to improve campaign performance. Manage and monitor advertising budgets, bids, and pacing to ensure optimal ROI and ACOS targets. Analyze campaign performance data and generate weekly/monthly performance reports . Collaborate with product, content, and sales teams to align ad strategy with business goals. Stay updated with Amazon’s evolving ad features, beta opportunities, and algorithm updates. Implement Amazon attribution and tracking tools to assess ad impact beyond Amazon. Suggest and execute listing optimizations (titles, bullets, backend keywords, images) to support ad success. Requirements: 2–4+ years of hands-on experience managing Amazon advertising campaigns. Strong understanding of Amazon Seller Central , Vendor Central , and Advertising Console . Proficiency with Excel/Google Sheets, Amazon reports, and third-party tools (e.g., Helium 10, Pacvue, Perpetua, Jungle Scout). Experience with Amazon DSP and display retargeting strategies is a strong plus. Analytical mindset with strong attention to detail and data interpretation skills. Excellent communication and project management skills. Amazon Certification (Sponsored Ads/DSP) preferred. Preferred Qualifications: Experience in managing ads for brands in [industry category, e.g., beauty, electronics, home goods] . Background in eCommerce, digital marketing, or media buying. Familiarity with marketplaces beyond Amazon (Flipkart, Noon, Walmart, etc.) is a bonus. Write to us with your resume at hello@whizzhr.com Show more Show less