Search Engine Marketing Specialist

You will be working as a full-time Search Engine Marketing Specialist at New Vision Digital in Noida. Your main responsibilities will include executing paid search campaigns, conducting keyword research, analyzing web analytics, and implementing digital marketing strategies on a daily basis. With 1-3 years of experience, you will be expected to plan, optimize, implement, and manage paid campaigns for various clients on platforms such as Google, Facebook, and Instagram. Your role will involve ensuring that PPC campaigns are set up and optimized according to brief and best practice guidelines, developing both short-term and long-term paid campaign strategies, and managing medium to large-sized PPC budgets. Collaboration with the content team will be crucial to ensure that landing pages are effectively optimized for all PPC campaigns, aiming for maximum ROI and conversions. Additionally, you will be responsible for keyword research, bid management, and aligning all paid search activities with the broader search marketing and digital marketing strategy under the guidance of the PPC Manager. It will be essential for you to stay updated on the latest industry trends, analyze the performance of all paid campaigns, and provide detailed reports to the PPC Manager and clients. Your contribution in defining PPC strategies for a range of clients will be valuable in achieving overall campaign objectives.,