Search Engine Marketing Specialist

As an SEM Specialist at ImpactGuru located in Mumbai, you will play a crucial role in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads. With over 4 years of experience, your primary focus will be on lead acquisition and customer funnel performance to support crowdfunding initiatives. By strategizing, executing, and optimizing high-ROI campaigns across various platforms, you will contribute significantly to ImpactGuru's digital outreach and acquisition efforts. Your responsibilities will include managing daily campaign budgets, bid strategies, and performance metrics, utilizing tools like Google Analytics, Google Ads Manager, and Facebook Ads Manager for tracking and reporting purposes. Collaborating with creative and product teams, you will design high-converting ad creatives and landing pages while running A/B tests to enhance campaign effectiveness and conversion rates. Additionally, you will stay updated on SEM trends, algorithm updates, and platform best practices to maintain a competitive edge. To excel in this role, you should have a minimum of 4 years of experience in managing SEM campaigns with a proven track record in lead acquisition. Proficiency in Google Ads, Facebook Ads, and Google Analytics is essential, along with strong analytical skills and the ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills are also key requirements. Preferred qualifications include Google Ads and/or Facebook Blueprint Certification, experience in the healthcare, crowdfunding, or social impact sector, familiarity with tools like Google Tag Manager, Data Studio, and landing page builders, as well as experience with CRM tools such as HubSpot and Zoho. Join ImpactGuru to be part of a mission-driven company that creates real-world impact, work with a passionate and innovative team in a fast-paced, growth-oriented environment, and enjoy competitive salary and performance-based incentives.,