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2.0 - 6.0 years
3 - 6 Lacs
bengaluru
Work from Office
Manage Google Ads (Search/Display/Video), optimize real estate listings, track campaign metrics, and boost lead generation. Skills: Performance Marketing,Google Ads, Analytics, keyword research, copywriting, and data-driven marketing strategies etc.
Posted 2 hours ago
1.0 - 5.0 years
0 Lacs
noida, uttar pradesh
On-site
As a SEM Specialist at our company, you will be responsible for managing and optimizing PPC campaigns across major search engines such as Google, Yahoo, and Bing. Your primary focus will be on performance marketing, conversion optimization, and online customer acquisition. Your key responsibilities will include developing, executing, and optimizing PPC campaigns, managing budgets, analyzing performance data, and providing insights to enhance ROI. You will use advanced website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends to measure and improve performance marketing strategies. Additionally, you will leverage bid management tools such as Click Equations, Marin, Kenshoo, and Search Ignite to optimize bids and maximize campaign effectiveness. A/B and multivariate testing will be conducted to enhance conversion rates and campaign performance, in collaboration with web developers to align SEM strategies with site architecture and design. The ideal candidate for this role should have at least 1 year of experience in SEO/SEM, preferably within the Media & Entertainment industry. Experience with bid management tools would be advantageous. You should be a team player capable of managing multiple stakeholders, goal-driven, and adept at working in fast-paced environments. Strong analytical skills and comfort with numerical data are essential for success in this role. In return, you will have the opportunity to work alongside and learn from top talent, make a positive impact, and take on a leadership role within the company.,
Posted 3 weeks ago
4.0 - 8.0 years
0 Lacs
maharashtra
On-site
As an SEM Specialist at ImpactGuru located in Mumbai, you will play a crucial role in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads. With over 4 years of experience, your primary focus will be on lead acquisition and customer funnel performance to support crowdfunding initiatives. By strategizing, executing, and optimizing high-ROI campaigns across various platforms, you will contribute significantly to ImpactGuru's digital outreach and acquisition efforts. Your responsibilities will include managing daily campaign budgets, bid strategies, and performance metrics, utilizing tools like Google Analytics, Google Ads Manager, and Facebook Ads Manager for tracking and reporting purposes. Collaborating with creative and product teams, you will design high-converting ad creatives and landing pages while running A/B tests to enhance campaign effectiveness and conversion rates. Additionally, you will stay updated on SEM trends, algorithm updates, and platform best practices to maintain a competitive edge. To excel in this role, you should have a minimum of 4 years of experience in managing SEM campaigns with a proven track record in lead acquisition. Proficiency in Google Ads, Facebook Ads, and Google Analytics is essential, along with strong analytical skills and the ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills are also key requirements. Preferred qualifications include Google Ads and/or Facebook Blueprint Certification, experience in the healthcare, crowdfunding, or social impact sector, familiarity with tools like Google Tag Manager, Data Studio, and landing page builders, as well as experience with CRM tools such as HubSpot and Zoho. Join ImpactGuru to be part of a mission-driven company that creates real-world impact, work with a passionate and innovative team in a fast-paced, growth-oriented environment, and enjoy competitive salary and performance-based incentives.,
Posted 4 weeks ago
2.0 - 6.0 years
3 - 6 Lacs
Bengaluru
Work from Office
Manage Google Ads (Search/Display/Video), optimize real estate listings, track campaign metrics, and boost lead generation. Skills: Performance Marketing,Google Ads, Analytics, keyword research, copywriting, and data-driven marketing strategies etc.
Posted 1 month ago
5.0 - 10.0 years
3 - 6 Lacs
Chennai
Work from Office
About the Role: We are seeking a skilled and creative working experience in on- page, off page optimization for our clients websites to improve website rankings on Google, Yahoo and other search engines. We have international assignments that you will be assigned to work upon as part of a team. Key Responsibilities: Develop and manage digital marketing campaigns (SEO, SMM, SEM) Manage the organizations and clients website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Linked In, etc. Track the website traffic flow and provide internal reports regularly Organise, Attend networking events, product launches Sales calls Identify new digital marketing trends and ensure that the brand client is in front of the industry developments Work on SEO of the website pages Work on optimizing PPC campaigns for clients Edit and post content, videos, podcasts, and audio content on online sites Promote the company s products and services in the digital space Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Create and execute SMS and email-based marketing campaigns Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic. Conduct comprehensive keyword research to identify growth opportunities and target audience needs. Optimize website content, metadata, and on-page elements to enhance search visibility. Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide actionable insights. Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure compliance and effectiveness. Collaborate with content creators, developers, and marketing teams to align SEO strategies with overall marketing goals. Conduct technical SEO audits and implement necessary improvements to enhance website structure and usability. Manage link-building campaigns and monitor backlink profiles to ensure quality and relevance. Prepare regular reports on SEO performance metrics and present findings to stakeholders.
Posted 3 months ago
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