Search Engine Marketing Specialist

Hello connects !!

Looking for Paid Social Campaign Manager

Location - Mysore ( Hybrid )

Shift - Night shift

Years of exp - 5 to 6 Years

CTC - 13 LPA ( Depend on your current CTC )

About the Role:

Paid Search Campaign Manager

Key Responsibilities:

• Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other search networks.
• Conduct thorough keyword research, ad copy creation, and landing page optimization to maximize campaign performance.
• Manage daily budgets, bids, and campaign pacing to ensure optimal ROI and goal achievement.
• Analyze campaign performance metrics, prepare regular performance reports, and provide actionable insights.
• Conduct A/B testing on ad copies, keywords, and landing pages to improve CTR and conversion rates.
• Collaborate with analytics, design, and content teams to align search campaigns with broader marketing strategies.
• Stay updated with search engine trends, algorithm updates, and industry best practices.
• Identify opportunities for automation and scaling campaigns using data-driven approaches.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience managing Google Ads and Bing Ads campaigns.
• Strong understanding of PPC campaign management, bidding strategies, and conversion optimization.
• Proficiency with tools such as Google Ads Manager, Google Analytics, Tag Manager, and Search Console.
• Advanced Excel or data analysis skills for campaign reporting and optimization.
• Excellent analytical, communication, and presentation skills.
• Google Ads Certification preferred.

Preferred Skills:

• Experience in performance marketing for e-commerce or lead-generation clients.
• Familiarity with automation tools and scripts in Google Ads.
• Understanding of attribution models and data-driven marketing strategies.