Search Engine Marketing Specialist

As an SEM specialist at Datacultr, your role involves planning, executing, and managing the overall SEO strategy for clients. You will be responsible for creating, managing, and optimizing PPC campaigns across platforms like Google Ads/Adwords and Bing Ads. Collaboration with the content, design, and product teams is essential to ensure alignment of marketing efforts. Additionally, you will assist in developing landing pages and other marketing materials that enhance user experience and conversion rates. Key Responsibilities: - Conduct keyword research and analysis to identify high-potential opportunities - Analyze, track, and improve existing paid adverts and campaigns, in real-time if needed - Design, plan, create, and launch digital marketing campaigns based on current needs and company goals - Work with paid advertising platforms such as Google, Yahoo, Bing, and more - Manage campaign budgets, ensuring optimal allocation of resources to achieve desired outcomes - Ensure that all advertisements meet client needs - Measure the effectiveness of SEO marketing efforts Qualifications Required: - Bachelor's degree in marketing or other related fields - Knowledge of A/B testing - Skills in HTML, Javascript, and CSS - Strong analytical skills with the ability to interpret data and make data-driven decisions - Excellent communication and collaboration skills - Knowledge of fintech industry trends and regulations is a plus This job opportunity was posted by Shikha Raju from Datacultr.,