About Grant Thornton: In the U.S., “Grant Thornton” is the brand for two professional-services entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services. In 2025, Grant Thornton formed a global platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 global offices spanning the U.S., Ireland and other territories, Grant Thornton delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a global roster of roughly 12,000 quality-driven professionals. In recent years, Grant Thornton has successfully implemented a business strategy featuring meaningful investments across its core business segments, as well as enhanced client centricity, personalized services and quality. Grant Thornton is fueling our strategy by offering dynamic professional-development paths and a unique culture that attracts and retains talented team members. Grant Thornton INDUS is the in-house offshore center for Grant Thornton US- a member firm of Grant Thornton International, with offices in Bangalore and Kolkata. Our team of over 2,400 professionals specializes in Tax, Audit, Advisory, Operations, and Enabling functions, delivering exceptional client service, and driving excellence across all domains. We are proud to have been recognized as a Great Place to Work® for the last two consecutive years, reflecting our commitment to building a high-trust, high-performance culture. Location: Kolkata, India. Responsibilities Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed Skills Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Education / Professional Experience/ Qualifications Minimum of 2+ of hands-on experience in paid search advertising Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demand base (or another ABM platform) Familiarity with web analytics tools Interested candidates can share their CVs to rinku.giri@us.gt.com Show more Show less