Search Engine Marketing - Senior Associate/Manager

You will be working with Grant Thornton INDUS, the in-house offshore center for Grant Thornton US, located in Kolkata, India. Grant Thornton is a global platform offering a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With over 2,400 professionals specializing in Tax, Audit, Advisory, Operations, and Enabling functions, Grant Thornton delivers exceptional client service and excellence across all domains. The company has been recognized as a Great Place to Work for the last two consecutive years, emphasizing a high-trust, high-performance culture. **Responsibilities:** - Assist in developing, implementing, and managing paid search campaigns on platforms like Google and Bing Ads to align with marketing objectives - Conduct keyword research and analysis to identify high-performing search terms - Monitor and analyze campaign performance metrics, providing regular reports - Collaborate with SEO, web, content, and other marketing teams to align paid search strategies with overall goals - Recommend and conduct ongoing A/B testing - Stay updated with industry trends to enhance campaign performance - Support the SEM Manager with various tasks and projects as required **Skills:** - Proficiency in Google Ads, Bing Ads, and other PPC platforms - Strong analytical skills to interpret complex data sets - Excellent communication and collaboration skills - Detail-oriented with a focus on data accuracy and integrity - Ability to manage multiple projects and meet deadlines in a fast-paced environment **Education / Professional Experience / Qualifications:** - Minimum of 4+ years of hands-on experience in paid search advertising - Google Ads certification - Experience in building and implementing B2B search campaigns within marketing campaigns - Familiarity with SEO and digital marketing channels - Experience with Marketo, Microsoft Dynamics, Demandbase, and web analytics tools If you are interested in this position, you can share your CV with rinku.giri@us.gt.com.,