Sales Trainer

Job Description

Overview: We’re looking for a passionate Sales Capability Trainer to strengthen the core of our Territory Sales Manager (TSM) workforce across Airtel's MR vertical. This individual will bring a powerful blend of on-ground sales expertise and training acumen—with experience equivalent to a Zonal Sales Manager (ZSM) in managing sales teams, and proven success in designing and executing impactful learning journeys. Key Responsibilities: 1. TSM Capability Building 2. Lead structured onboarding and ramp-up journeys for newly joined TSMs 3. Deliver functional and behavioral training programs on territory management, channel KPIs, promoter lifecycle, and digital tools. 4. Conduct performance-based refreshers and micro-coaching sessions in collaboration with ASCs and ZSMs Training Design & Delivery 1. Customize and deliver content based on in-market realities (eg: app usage, retail visibility, promoter behavior) 2. Leverage insights from training needs analysis (TNI) to craft learning plans that stick 3. Blend formats: workshops, role plays, simulations, and on-the-job training (OJT) Performance Coaching & Field Immersions 1. Diagnose performance gaps (Skill & Will) using defined frameworks 2. Spend quality time in-field with TSMs to coach on the job and model high-performance behaviors 3. Track training efficacy and individual progress using CSATs, feedback loops, and certification assessments Stakeholder Collaboration & Enablement 1. Partner with ZSMs, ASCs, and cluster heads to drive a culture of coaching and feedback. 2. Support the upskilling of ASCs and senior TSMs through Train-the-Trainer (TTT) initiative. What You Bring: Experience: 1. 6–9 years in frontline sales + team training 2. Proven track record of leading high-performing BD or sales teams (e.g., in ed- tech, IT services, franchise sales) 3. Exposure to TSM-like roles or BDA/Promoter enablement at scale 4. Strong grounding in training design, delivery, and field coaching Core Competencies: 1. Territory/Channel Sales Understanding 2. Adult Learning & Sales Enablement 3. TNI, Performance Coaching, and Behavioral Training 4. Excellent facilitation, presentation & stakeholder communication skills Preferred: 1. Experience in telecom/FMCD/FMCG domain is a plus 2. Knowledge of field tools (sales apps, CRMs, LMS platforms) Education: 1. B.Tech/MBA 2. Certified in Sales/Behavioral Training (optional) KPIs for Success in this Role: 1. Onboarding completion for new TSMs within 1 week from joining. 2. Monthly TSM coaching sessions with documented feedback (monthly 2 session with hiring Airtel HR on overall feedback of the trainer as given by circle team)- survey form will be share by the Project manager. 3. Minimum 80% average training satisfaction (CSAT)- process to be set by partner & agreed jointly MANPOWER DEPLOYMENT: 1. Base location: Airtel Center, Gurgaon 2. Travel across zones/clusters based on training schedule (if required in future as per need) S.No KPI Target Weightage 1 Onboarding completion for new TSMs within defined timeline 100% 40% 2 Training hours delivered vs. planned 85% 20% 3 Feedback from participants through post-training surveys and Take the scores from the TSMs/ZSMs. 80% 30% 4 Quarterly feedback of trainer- process to be defined jointly with Airtel team 90% 10% Show more Show less