Sales Team Lead

Job Title: Sales & Marketing Lead Location: Coimbatore, Tamil Nadu Objective: To lead the setup, execution, and scaling of revenue function across both B2B and B2C channels. This role is pivotal in driving sales performance, managing team members, and ensuring a lean yet high-performing sales operation. Key Responsibilities: * Develop and own monthly sales plans and targets across B2B and B2C verticals * Lead and manage the team of sales and marketing executives * Train and onboard team members on brand, product benefits, sales scripts, and CRM tools * Analyze CAC, conversion rates, and funnel performance; iterate processes accordingly * Personally close high-value B2B leads * Ensure CRM hygiene, funnel reporting, lead tracking, and performance reviews weekly * Coordinate with production and logistics team to ensure delivery timelines for orders * Represent the company in partner onboarding meetings, expos, and B2B pitch events Must-Have Qualifications: * 46 years of B2C and/or B2B sales experience, preferably in wellness/FMCG space * Proven team leadership experience (minimum 2 years managing sales staff) * Excellent spoken and written Tamil, English, Hindi or Regional languages * Strong familiarity with CRM systems, WhatsApp marketing, and digital ad campaigns