Digital Marketer

2 - 4 years

2 - 3 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: Digital Marketing & Content Specialist Location: Coimbatore Reports To: Sales Lead & Founders Objective: To run and manage company'ss performance marketing campaigns, social media presence, content generation, and support funnel performance across all channels. Key Responsibilities: * Plan and run Meta ads (FB/Insta) with lower CAC * Create and post daily Instagram content (reels, carousels, testimonials, etc.) * Work with design freelancers for creative needs * Manage WhatsApp business API setup + automation journeys * Track ad metrics, click-through rates, and ROAS weekly * Collaborate with closers to ensure congruent messaging between ad and WhatsApp funnel * Report daily on ad performance, leads generated, and engagement trends * Prepare emailers, event posters, product info decks, and basic landing pages (if required) Must-Have Qualifications: * 2 to 3 years of experience in D2C performance marketing * Hands-on with Facebook Ad Manager, Canva, and Instagram Reels * Understanding of CAC, AOV, repeat rate metrics * Ability to write copy in both English and simple Tamil is a plus

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