Sales Operations Manager

Personal Contact Marketing at Tide is a dedicated team focused on helping prospective members maximise the value they receive from Tides products and services. In similar industries, this function is often known as Sales Acquiring. The team s primary goal is to build lasting relationships with prospective members by identifying their needs and recommending the most suitable products and services to help their businesses thrive.

Sales Operations Manager

• Optimise Workflows

  - Improve Kustomer CRM processes to reduce friction and increase sales agent productivity.



• Enhance Telephony Metrics

  - Partner with BabelForce to build meaningful call performance dashboards and reporting.



• Lead Migration

  - Support planning, preparation, and execution of our 18-month transition into a possible new CRM system.



• Streamline Lead Management

  - Oversee call sheet accuracy and ensure timely delivery of quality leads to agents.



• Rebuild BI Collaboration

  - Reconnect with the BI team to prioritise tickets and deliver actionable sales insights.



• Implement Promotions

  - Work with MAM | OPS to deploy PCM promotions through the Back Office Tool effectively.



• Improve Lead Conversion

  - Collaborate with paid lead vendors to reduce lead-to-call times and optimise funnel conversion.



• Drive Reporting Excellence

  - Build scalable dashboards and performance tracking tools to guide sales decisions.



• Collaborate Cross-Functionally

  - Act as the operational glue across Sales, Marketing, Tech, and external vendors.


• This role is based in Hyderabad, India, supporting global sales operations with a focus on impact, scale, and optimisation.

We re looking for a hands-on, systems-driven operator who can collaborate cross-functionally, optimise sales processes, and drive operational efficiency at scale.

• Demonstrate Experience

  - Bring 3-7 years of relevant experience in Revenue Operations, Sales Operations, or similar roles.



• Own CRM Proficiency

  - Show working knowledge of Kustomer or Salesforce, with a track record of improving CRM workflows.



• Manage Telephony Tools

  - Understand telephony systems (e.g. BabelForce) and how to use them to surface actionable metrics.



• Think Analytically

  - Use data to drive decisions, prioritise actions, and collaborate effectively with Business Intelligence teams.



• Streamline Lead Processes

  - Manage lead flows and call sheets to ensure agents receive timely, high-quality opportunities.



• Collaborate Effectively

  - Partner with Marketing, Sales, Ops, and Tech teams as well as external vendors to deliver results.



• Communicate Clearly

  - Share updates, blockers, and insights in a structured and solutions-oriented way.



• Deliver Independently

  - Operate autonomously, take initiative, and own results in a fast-paced, high-growth environment.



• Support Global Operations

  - Work flexibly with distributed teams and align with UK-based leadership and strategy.

OUR TECH STACK

• CRM Tools: Kustomer, BabelForce, Iterable


• Data Visualization Tools: Looker, Heap


• Data Warehousing: Snowflake


• Office Suite: Google Suite

• 25 days paid annual leave


• 3 paid days off for volunteering or L&D activities


• Extended maternity and paternity leave covered by the company


• Personal L&D budget


• Additional health & dental insurance


• Mental wellbeing platform


• Food vouchers


• Snacks, light food, drinks in the office


• WFH equipment allowance