Sales Officer (North Region)

We are hiring for multiple FMCG Companies at PAN India.

We have very large clients in FMCG Sector and we are hiring for multiple roles: Sales Officer, TSE, ASE, TSM and ASM

Industry:

Job Purpose:

To drive secondary sales, enhance product visibility, and manage distributor and retail network in the assigned territory for general trade channels, contributing to overall volume growth and market share.

Key Responsibilities:

Sales Achievement:

• Achieve monthly, quarterly, and annual sales targets in the assigned territory.
• Monitor SKU-wise and outlet-wise performance.

Distributor Management:

• Appoint, manage, and develop distributors.
• Ensure healthy ROI and timely claim settlement for distributors.
• Monitor stock levels and order replenishments.
  

Retail Coverage:

• Plan and execute regular market visits to ensure availability, visibility, and placement of products.
• Ensure coverage of retail outlets as per beat plan and route-to-market (RTM) strategy.
  

Promotions & Visibility:

• Execute trade promotions, schemes, and activations effectively at retail level.
• Ensure proper placement of POSM materials and merchandising tools.
  

Relationship Management:

• Build and maintain strong relationships with key retailers and wholesalers.
• Address retailer grievances and ensure service excellence.
  

Market Intelligence:

• Track competitor activities, pricing, schemes, and market trends.
• Share timely inputs and reports with the management.
  

Reporting & Compliance:

• Submit timely sales reports, beat plans, and claim documents.
• Ensure adherence to company policies and ethical standards.
  

Key Requirements:

• Education:

  Graduate in any discipline (MBA preferred but not mandatory)

• Experience:

  4 years+ in FMCG general trade sales

Skills:

• Good communication and negotiation skills
• Strong execution and market connect
• Proficiency in MS Excel and reporting tools
• Basic understanding of distributor management systems (DMS)
  

Competencies:

• Result Orientation
• Customer Focus
• Market Understanding
• Problem Solving
• Execution Excellence
• Team Collaboration