Sales Manager - UPSC

We are looking for a high-performing and growth-oriented Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and closely collaborating with cross-functional teams to unlock growth opportunities. This is a leadership position demanding strong analytical thinking, team mentorship capabilities, and a sharp understanding of sales in the EdTech or B2C ecosystem.

Primary Job Responsibilities

Sales & Revenue Strategy

• Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the Team.

• Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.

• Continuously analyze market trends, student needs, and competitor activity to refine sales approaches.

Team Management & Development

• Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.

• Identify training and development needs, and collaborate with L&D to build capabilities.

• Conduct regular performance reviews, provide constructive feedback, and cultivate a high-performance culture.

Process & Pipeline Management

• Optimize lead management workflows to improve response times, follow-ups, and closure rates.

• Ensure accurate forecasting, lead tracking, and CRM hygiene via tools such as LeadSquared, or similar.

• Identify operational inefficiencies and drive improvements through data and feedback loops.

Cross-functional Collaboration

• Work closely with the Marketing, Product, and Academic teams to improve lead quality, refine product messaging, and enhance student value propositions.

• Partner with the Training Team to align onboarding and skill development with performance needs.

Product Thinking & Customer Voice

• Represent the voice of the student and sales team in product development meetings.

• Provide feedback to improve pricing, features, and value communication based on real-time sales insights.

Reporting & Insights

• Create and present performance dashboards, conversion trends, and actionable insights to leadership.

• Maintain daily/weekly sales MIS to track performance and align efforts with broader company goals.

Specific Knowledge & Skills

• 3–4 years of progressive experience in sales or business development, preferably in EdTech, or other B2C domains.

• Proven track record of leading high-performing sales teams and achieving revenue targets.

• Strong business acumen, people management, and data-driven decision-making skills.

• Hands-on with CRM tools, Excel/Google Sheets, and performance tracking systems.

• Excellent communication, negotiation, and interpersonal skills.

• Bachelor's degree required; MBA/PGDM is a plus.

Major KRA ( SMART)

Drive monthly and quarterly sales and revenue targets.

Lead and develop a high-performing BDE team.

Ensure efficient lead management and CRM hygiene.

Optimize sales processes to improve conversion rates.

Collaborate cross-functionally to improve lead quality and student value.

Deliver accurate sales reporting and performance insights.

Represent customer voice in product and pricing decisions.