Sales Manager Printers

Role & Responsibilities

We are looking for a dynamic and experienced Sales Manager to drive growth in the Printer and Imaging Solutions portfolio through robust channel partner networks. The ideal candidate will have 8 to 10 years of experience in channel sales within the Printer/IT hardware industry, and a proven track record of developing and scaling distributor and reseller relationships, in addition to experience in handling Government and PSU Accounts through Channel Partners.

Key Responsibilities: Identify, on-board, and nurture distributors, dealers, and resellers in the assigned territory. Manage channel sales operations, including order flow, stock planning, and inventory movement. Ensure channel partner profitability, compliance, and adherence to company policies. Drive channel revenue to meet or exceed quarterly and annual sales goals. Monitor channel performance metrics: sell-in/sell-out, revenue per partner, territory growth, etc. Market visit to channel partners, retailers, and various other store formats, regularly to get information on the customers, understand sales progress, issues in the market, and take timely action. Allotment target to channel partners and reviewing the performance of such partners. Working with regional marketing to devise programs that will help them achieve targets. Facilitating resolution of issues related to distribution, viz marketing support, clearance of backend, pricing, and logistics-related issues. Working closely with product training teams to build knowledge and competencies in partners sales force on products and selling skills. Conduct product and sales training sessions for partners and their field teams. Assist partners in pre-sales activities, pricing negotiations, and technical enablement. Explore new channel opportunities in Tier 1 and Tier 2 markets. Implement schemes, promotions, and incentive programs to drive channel loyalty and performance. Liaise with internal teams (logistics, service, finance, product) to ensure seamless channel operations. Provide weekly/monthly sales forecasts, pipeline updates, and competitor intelligence.

Preferred candidate profile

Create a sales plan for the assigned territory by creating a strong customer base, account management, GeM business management, B2B Funnel creation, channel blueprint - market reach, expansion, and consolidation. Excellent negotiation, communication, and interpersonal skills. Ability to manage complex projects and navigate through regulatory challenges. Proficiency in handling government tenders and contracts. Analytical and problem-solving skills for effective decision-making. Distributor & Dealer Management and Target Setting