Sales Manager – Digital Ads (Entertainment Publishers & Social Pages)

6 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

You’ll drive ad revenues across our entertainment network—film/celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you’ll package creator/page reach, branded content, AFP/integrations, and media (CPM/CPV/CPC) into solutions advertisers love.

What You’ll Do
  • Own a revenue book:

    Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).
  • Solution selling:

    Build

    bundles

    (IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).
  • Branded content & AFP:

    Celeb integrations, red-carpet/pap coverage, launch-day takeovers, reel series, contests, live streams,

    always-on

    packages.
  • Media planning:

    Propose

    CPM/CPV/CPC

    buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).
  • Pipeline & forecasting:

    Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice.
  • Pricing & margins:

    Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting/PAID partnership, cutdowns, edits, language versions).
  • Cross-functional:

    Partner with Editorial/Creative/Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.
  • Measurement:

    Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies.
  • Market intel:

    Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).
Must-Haves
  • 2–6 years in

    digital ad sales / branded content

    ; entertainment/celebrity/creator ecosystem is a plus.
  • Strong agency & brand relationships; confident pitching CXO/VP levels.
  • Solid grasp of

    social video

    (IG Reels/Shorts/Snap), creator economics, brand safety.
  • Data-first storyteller with sharp deck/email skills.
Nice-to-Have Tools

HubSpot/Salesforce, Google Workspace, Keynote/PowerPoint; Meta/YouTube analytics, GA/Looker Studio; basics of IOs, tags, tracking, brand lift.

KPIs (Quarterly)

Net revenue vs target • Avg deal size • Win rate • New logos & category penetration • Repeat rate & multi-property adoption • Collection TAT.

Compensation

uncapped

Growth Path

Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales

How to Apply

hr@digitalsukoon.com

“Sales – Digital Ads (Entertainment)”

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