Sales Manager

Job Title & Level: Manager - Sales & L5B

Location: Bongaigaon

Experience: 4-7 Years PQE in Sales with Qualification of Any Graduate/ Post Graduate

Experience:

About The Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About The Role

Roles in this job family work to sales performance targets. They are typically selling to and supporting customers who sell directly to the consumers or resellers/third party partners who sell directly to the customers within a given territory. Sales can occur in a wide range of settings including premium venues, and therefore some roles within this job family require a curated knowledge or Diageo’s most prestigious reserve brands portfolio.

Role Responsibilities

1 Strategy and planning

• Responsible for the secondary sale in the state / territory.
• Develop and maintain the sales and marketing business plan.
• Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
• Responsible for maintaining the MOP in the state / territory.
• Should be able to counter extreme environmental challenges to business

2 Grow market share

• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
• Work with the team to correct market working discipline, daily targets vs achievement tracking.
• Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.

3 People and Organization

• Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
• Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Recognize and celebrate team and team member accomplishments.
• Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity

4 Schemes and promotions

• Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
• Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
• Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

5 Retail outlet management

• Ensure the RTC implementation at the retail outlets in the territory / state.
• Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets

6 Stock, SKU & Depot Management

• Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Monitor stock transfer and overall depot management

Flexible Working Statement:

Diversity statement:

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.