Sales Manager

Job Description: Sales Manager – FMCG (State Sales & Distribution)Experience Required: Minimum 7+ years Location: (Ahmedabad) Languages: Fluent in English & Hindi; Gujarati preferred About the RoleWe are looking for an experienced Sales Manager to establish and scale our Sales & Distribution network for FMCG products across the state. The ideal candidate should have a proven track record of building state-wide distribution systems, driving revenue, launching products, and leading high-performing sales teams. Key Responsibilities1. Sales & Distribution DevelopmentEstablish and expand the entire state-level sales and distribution network. Identify, evaluate, and appoint new distributors, super stockists, and channel partners. Develop an efficient Primary & Secondary Sales structure to ensure market penetration. 2. Revenue & Business PlanningPrepare quarterly and annual sales plans, revenue forecasts, and operational budgets. Drive consistent sales growth through structured market planning and KPI management. 3. GTM Strategy ImplementationImplement and monitor Go-to-Market (GTM) strategies across all territories. Define beat plans, route plans, product placement strategies, and retail coverage expansion. 4. State Launch & Product Launch ExecutionLead state-level launches for new products and categories. Execute launch campaigns, trade promotions, and channel activation plans. 5. Team Leadership & TrainingRecruit, train, and manage the sales team including Territory Sales Executives (TSEs), SOs, and field staff. Conduct regular training on product knowledge, market execution, and sales processes. 6. Channel & Institutional SalesManage and grow channel sales across General Trade (GT), Modern Trade (MT), and Institutional segments. Build relationships with key accounts, institutional buyers, and trade partners. 7. Market Analysis & ReportingTrack competitor activities, pricing trends, and market opportunities. Prepare MIS reports, performance dashboards, and business insights for management. Candidate RequirementsMinimum 7+ years of experience in FMCG/Consumer Appliances/Telecom/Skincare/Food & Beverage sectors. Must have hands-on experience in establishing sales & distribution networks for an entire state. Strong understanding of channel distribution, general trade, and institutional sales. Excellent communication skills in English & Hindi; Gujarati is an added advantage. Ability to lead teams, manage distributors, and achieve revenue targets. Strong analytical skills with proficiency in planning and execution. Key SkillsDistributor Appointment & Management State-wide Sales Strategy GTM Implementation Team Handling & Training Product Launch Planning Revenue Planning & Forecasting Channel Sales & Institutional Sales Market Penetration Strategy Strong Communication & Negotiation Skills