Sales Leader

As a Sales Leader for D2C Premium Dairy (Subscription & Value-Added Products) at Bankai Agrifoods, your role is to lead and manage the Direct-to-Consumer business in Vadodara, Gujarat, focusing on customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. Your responsibilities include: - Must have a minimum of 4 years of experience in Dairy sales, with strong knowledge of local demographics in Vadodara. - Solely responsible for sales, marketing, and logistics/D2C delivery management. - Education: Any graduate; MBA in Sales & Marketing preferred. - Prior experience in D2C Milk/Dairy product sales is required, with additional FMCG sales & marketing experience strongly preferred. Key Responsibilities and Key Performance Indicators (KRAs & KPIs): 1. Customer Acquisition & Subscription Growth: - Achieve monthly subscription targets of new customers. - KPI: Number of new subscribers per month. 2. Customer Retention & Experience: - Maintain high customer satisfaction and reduce churn. - KPI: Retention rate & churn percentage. - Benchmark: 90% retention, 5% churn monthly. 3. Revenue & Profitability Growth: - Drive recurring revenue through subscriptions and upsell value-added products. - KPI: Monthly recurring revenue (MRR). 4. Distribution & Delivery Management: - Ensure efficient last-mile delivery and logistics for customer orders. - KPI: On-time delivery rate. - Benchmark: 95% on-time delivery. 5. Marketing & Brand Visibility: - Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption. - KPI: Campaign ROI, app adoption, brand visibility. - Benchmark: ROI 3x on digital spends. 6. Sales Team Leadership: - Recruit, train, and manage a small high-performance sales and delivery team. - KPI: Team productivity vs. target. - Benchmark: 90% target achievement. 7. Compliance & Quality Assurance: - Ensure adherence to hygiene, FSSAI, timely delivery, and customer service standards. - KPI: Timely Delivery & Customer complaints resolved within SLA. Competency Requirements: - Strong sales leadership experience in D2C/E-commerce business models. - Proven track record in subscription growth and retention. - Excellent understanding of dairy/FMCG sector and consumer behavior. - Deep knowledge of Vadodara city market and customer demographics. - Digital marketing, analytics, and customer lifecycle management skills. - Team management, communication, and leadership abilities. - Ability to manage sales, marketing, and logistics end-to-end. This is a full-time position with benefits including health insurance and provident fund. The work location is in person at Vadodara, Gujarat, with expansion scope across Gujarat & India.,