Sales Executive (Open to Travel )

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About The Opportunity

• Execute daily route plans to acquire and retain retail & distributor accounts; achieve monthly sales and distribution targets for the assigned territory.
• Manage relationships with distributors, wholesalers, and retail store owners; negotiate pricing, schemes and stock replenishment to maximise shelf share.
• Drive trade activation and in-store merchandising — planograms, promotions, and demos — to improve visibility and velocity of basmati rice SKUs.
• Monitor competitor activity, market demand and on-ground inventory; provide actionable market feedback to Sales Manager for pricing and assortment decisions.
• Use CRM to log calls, orders, collections and route analytics; prepare accurate sales forecasts and weekly territory reports.
• Coordinate with logistics and warehouse teams to ensure timely deliveries and manage short-dated stock or returns when necessary.
  

Skills & Qualifications

• Proven field sales experience in FMCG or food products within India
• Strong knowledge of retail distribution and modern trade execution
• Ability to manage and grow distributor & retailer relationships
• Proficient with CRM systems and MS Excel for reporting and forecasting
  

Preferred

• Experience selling packaged staples (rice, grains or FMCG grocery)
• Familiarity with trade marketing and in-store merchandising best practices
  

Additional Qualifications

• Valid driving licence and willingness to travel daily within assigned territory
• Comfortable with extended field hours and working across varied retail environments
  

• Performance-linked incentives and territory growth bonuses
• On-field training, clear career progression into senior sales roles
• Supportive operations team, travel allowance and mobile reimbursement
  

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Workplace: