Sales Executive

The Sales Executive will be responsible for managing and growing the assigned dealer network by driving sales performance, strengthening dealer relationships, providing sales training, and executing market-specific strategies to achieve volume and market share targets.

Tasks & Activities

Dealer Appointment & Relationship Management

• Appoint and onboard new dealers in line with company expansion plans.
  
• Build and maintain strong relationships with dealer principals and dealership sales teams.
  
• Conduct regular dealership visits to understand business needs, challenges, and sales performance.
  
• Communicate company policies, sales strategies, pricing, and promotional initiatives effectively.
  
• Resolve dealer concerns, escalations, and operational issues in a timely manner.
  

Sales Target Achievement

• Set sales targets for the assigned dealer network and ensure achievement of monthly and annual goals.
  
• Monitor individual dealer performance and identify improvement opportunities.
  
• Implement sales initiatives to drive volumes, improve market share, and increase dealer productivity.
  

Sales Training & Development

• Conduct regular product and sales training programs for dealer sales teams.
  
• Provide continuous coaching and on-ground support to enhance selling skills and customer engagement.
  
• Support dealers in improving customer service standards and closing efficiency.
  

Market Analysis & Sales Planning

• Analyze market trends, customer behavior, and competitor activity to identify growth opportunities.
  
• Develop territory-specific sales plans to maximize market penetration and coverage.
  
• Prepare sales forecasts and assess potential risks and opportunities in the territory.
  

Lead Generation & Conversion

• Generate and track leads through dealer networks and marketing initiatives.
  
• Support dealers in lead qualification, follow-ups, and conversion into successful sales.
  
• Coordinate with internal teams to improve lead turnaround time and conversion ratios.
  

Reporting & Performance Analysis

• Track key sales KPIs and prepare periodic sales performance reports for management review.
  
• Analyze sales data to identify trends, gaps, and corrective actions.
  
• Recommend process improvements to enhance dealer efficiency and sales outcomes.