Sales Development Representative (SDR)

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Were looking for a proactive and articulate Sales Development Representative (SDR) who thrives on engaging conversations and building meaningful first connections. In this role, youll be responsible for speaking with inbound leads and potential clients, understanding their needs, and setting up qualified meetings for the Business Development team. Youll also work closely with the marketing team to ensure timely, relevant content and outreach touchpoints that move prospects through the funnel.

Key Responsibilities:

Lead Engagement & Qualification

• Speak with inbound leads or outreach-initiated prospects to assess their fit, readiness, and requirements.
• Ask the right questions to uncover business needs, pain points, and intent.
• Qualify leads based on predefined criteria and prepare detailed handovers for the BD team.

Meeting Coordination

• Schedule high-quality meetings between qualified leads and the Business Development team.
• Ensure seamless transitions and pre-meeting context is shared clearly with internal stakeholders.
• Confirm meeting attendance and follow up as needed.

CRM & Pipeline Management

• Maintain up-to-date and accurate records of all lead interactions in the CRM.
• Track outreach, meeting set rates, and qualification outcomes to report on performance metrics.
• Flag warm leads that may need nurturing or further content support.

Cross-Team Collaboration

• Partner with the Client Solutions team to ensure leads are engaged with the right content at the right time.
• Share feedback and insights from conversations to help improve lead nurturing flows and campaign targeting.
• Collaborate with the Client Solutions team to continually refine qualification criteria and outreach strategy.

Continuous Learning & Feedback

• Stay informed about the companys offerings and market positioning to speak confidently with prospects.
• Participate in regular training to sharpen communication and objection-handling skills.
• Provide on-the-ground insight into lead behavior, objections, and opportunities.
  

What You Bring:

• Outstanding verbal and written communication skills.
• A consultative, curious approach to conversations.
• Ability to build quick rapport and listen actively.
• Strong organisational skills and attention to detail.
• Experience using CRM tools (like HubSpot, Salesforce, etc.).
• A collaborative mindset and ability to work across teams.
• 3-4 years of experience in a sales or client-facing role (SDR/Inside Sales/Pre-sales experience preferred).