Sales Coach

The Sales Coach plays a crucial role in enhancing field sales effectiveness by providing mentorship and coaching to new and underperforming Territory Sales Officers (TSOs) and Area Sales Officers (ASOs). By closely working with Business Territory Managers (BTMs) and frontline sales teams, the Sales Coach facilitates structured induction, seamless onboarding, and continuous capability development to boost sales performance, ensure process adherence, and enhance overall productivity. The ideal candidate for this role should possess a Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA is preferred but not mandatory. Additionally, a minimum of 5-7 years of experience in sales and field coaching, particularly in industries like FMCG, Consumer Healthcare, or related sectors, is required. The candidate should demonstrate a proven track record in training and mentoring sales teams to drive performance, a deep understanding of sales processes, market dynamics, and retail distribution. Key responsibilities of the Sales Coach include conducting Joint Field Work (JFW) sessions monthly with newly joined and low-performing TSOs/ASOs to drive sales performance improvement. The role also involves building the capability of the frontline sales force through training sessions and enhancing their sales knowledge and effectiveness. The Sales Coach works towards ensuring 100% completion of monthly knowledge tests and driving a pass rate of 80% or higher in the first attempt for all participants within the designated area. In summary, the Sales Coach is instrumental in elevating sales execution, enhancing process adherence, and increasing productivity by providing effective coaching, mentorship, and training to the sales team members. If you have a passion for driving sales performance and have a strong background in sales coaching, this role offers an exciting opportunity to make a significant impact in the field of sales.,