Sales & Business Development – Education/Academy Division

ROLE PURPOSE:

To lead, strategize, and execute sales initiatives that drive student admissions, course enrollments, partnerships, and revenue growth for HACA. The Head of Sales will be responsible for building and leading a high-performing sales team, optimizing conversion funnels, and aligning closely with marketing, product, and operations for seamless delivery.

KEY RESPONSIBILITIES:

Sales Strategy & Planning

• Develop and own the overall sales strategy for all HACA programs (live, online, hybrid, flagship, etc.)
• Identify revenue growth opportunities across B2C, B2B (corporate upskilling/partnerships), and international markets.
• Set monthly, quarterly, and annual revenue targets and action plans.

Revenue & Target Ownership

• Achieve enrollment and revenue targets across programs.
• Track daily/weekly sales performance and lead pipeline health.
• Build clear reporting dashboards and reviews with leadership.

Team Leadership & Development

• Build, train, and lead a team of sales professionals (counselors, BDMs, SDRs).
• Set KPIs, manage performance, and conduct regular coaching and reviews.
• Foster a performance-driven, high-integrity culture within the team.

Sales Operations & CRM

• Oversee implementation and usage of CRM tools (e.g., LeadSquared, HubSpot, Zoho).
• Ensure timely follow-ups, pipeline movement, and accurate forecasting.
• Collaborate with marketing on lead quality, quantity, and targeting.

Collaboration with Other Teams

• Work closely with Marketing to align campaigns with sales goals.
• Liaise with Product team to understand and represent offerings correctly.
• Coordinate with Ops and Delivery to ensure post-sale student experience is smooth.

Partnerships & Outreach

• Identify and close channel partners, education agents, and corporate resellers.
• Represent HACA in events, webinars, and partnerships to build brand visibility and trust.

REQUIRED SKILLS & EXPERIENCE:

• 5–8 years in sales leadership, preferably in ed-tech, education, or services sector.
• Proven experience managing large sales teams and driving revenue growth.
• Strong understanding of consultative selling, inside sales, and funnel optimization.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven, process-oriented, and highly organized.

SUCCESS METRICS (KPIs):

• Monthly/Quarterly Revenue Targets Achieved
• Conversion Rate from Lead to Admission
• Team Performance (KPIs, Targets, Retention)
• CRM Hygiene & Pipeline Movement
• CAC (Customer Acquisition Cost) vs LTV (Lifetime Value) Optimization
• Partnerships Closed & Revenue via Alternate Channels

GROWTH PATH:

• VP – Sales & Growth
• Chief Growth Officer (across Academy & Services verticals)