Rides & Events Specialist

Job Purpose:

The role of Resource – The Brand Rides and Events Specialist - Global Marquee Rides & Community is responsible for conceptualising brand experiential properties, working with the market team and communities to build culture, executing events and branded rides, and establishing partnerships with other brands. The incumbent will also be critical in content generation, social media management, and ride and event operations and production.

Position Overview:

Location: Chennai

Position Title: Deputy Manager

Reports to: Lead - Marquee Events

Function: Global Marquee Rides & Community

What you’ll do:

Rides & Events Strategy &amp Management:

• Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.
• Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
• Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
• Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
• Conduct thorough post-event evaluations and report on outcomes against objectives.

Team Leadership & Development:

• Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and

collaborative environment.

• Provide guidance and oversight to the team in all aspects of rides and event planning and

execution.

Agency & Vendor Management (External Stakeholders):

• Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,

including event agencies, content agencies, social media agencies, venues, and artist managers.

• Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.
• Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.
• Provide clear and effective feedback to creative agencies to ensure deliverables align with brand

Internal Stakeholder Management:

• Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
• Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.
• Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
• Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
• Prepare and submit status reports to internal stakeholders as required.

Community & Partnerships:

• Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.
• Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.

Content & Digital Marketing:

• Lead content generation briefs for brand properties
• Oversee social media management related to rides and events, driving engagement and brand visibility.
• Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.
• Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.

What you'll bring:

Experience:

motorcycle rides. Background in brand

Qualification:

Why work with us?

We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”