Retention Marketing - Assistant Manager

About EazyDiner:

EazyDiner is India’s leading platform for dining out experiences — offering table reservations, dining deals, and a premium membership program (Prime) across top restaurants in the country. We are a customer-obsessed, data-driven team passionate about creating delightful dining experiences.

Main Purpose of the Job:

As an Assistant Manager — Retention Marketing, you will play a key role in driving user engagement, retention, and loyalty through innovative, data-driven marketing initiatives. You will design, execute, and optimize multi-channel campaigns and customer lifecycle journeys that increase repeat usage and enhance customer lifetime value.

Key Responsibilities:

• Plan, execute, and optimize retention campaigns (email, push notifications,Email, SMS, in-app,

etc.) to drive user engagement and reduce churn.

• Manage and improve customer lifecycle journeys across acquisition, onboarding, engagement,

win-back, and loyalty.

• Collaborate with Product, Tech, and Design teams to implement personalized and automated

communication journeys.

• Analyze campaign and journey performance, draw insights, and continuously improve KPIs

(retention rate, repeat rate, LTV, etc.).

• Segment audiences effectively and build targeted campaigns tailored to user behavior and

preferences.

• Monitor user feedback, market trends, and competitive benchmarks to identify opportunities

for innovation in retention strategies.

• Conduct A/B testing on creatives, messaging, and targeting to maximize effectiveness.

• Work with external and internal tools (e.g., MoEngage, WebEngage, Clevertap) to manage and

scale retention initiatives.

Desired Skills & Experience:

• 2–4 years of experience in retention marketing, CRM, or lifecycle marketing, ideally in a high-

growth, app-based company.

• Hands-on experience with marketing automation tools like MoEngage, WebEngage, Clevertap,

or equivalent.

• Strong understanding of customer segmentation, campaign management, and funnel

optimization.

• Analytical mindset with the ability to interpret data, generate insights, and make data-backed

decisions.

• Excellent communication, project management, and stakeholder management skills.

• Creative problem-solver with an eye for detail and a passion for delighting customers.

• Experience in attribution tools like Branch or AppsFlyer is a plus.

• Familiarity with writing and reviewing campaign copy is a plus.

Why Join Us?

• Work with a passionate, talented team in a fast-paced, high-growth environment.

• Opportunity to make a tangible impact on millions of diners across India.

• Learn and grow with a culture that encourages experimentation and innovation.