7 Retailer Engagement Jobs

You have an excellent career opportunity with a leading ice cream manufacturing company as a Regional Sales Manager (Maharashtra) based in Thane. You should have at least 12 years of experience in General Trade with an ice cream manufacturing company to apply for this role. As the Regional Sales Manager, your main responsibilities will include leading the sales team to achieve and exceed sales targets for ice cream products in the general trade channels. You will be in charge of managing relationships with key distributors, ensuring proper stock levels, and motivating them to meet sales targets. Additionally, you will engage with small retailers, implement promotional strategies, and ensure product visibility on shelves. Your role will also involve analyzing market trends, competitor activity, and consumer insights to identify sales growth opportunities. You will be responsible for coaching and developing the sales team, providing training on product knowledge, sales techniques, and customer service standards. Moreover, you will develop and implement strategic sales plans, execute promotional activities, and optimize distribution channels. Furthermore, you will track sales performance, analyze sales data, and generate reports to identify areas for improvement. You will also execute local marketing activities, monitor competitor activities, key accounts, market trends, opportunities, and build strategies to increase overall market share. Managing distribution costs, stock control, and operations will also be part of your responsibilities. To excel in this role, you should have a proven track record of success in FMCG sales with a leading ice cream brand, especially in the general trade / modern trade channel. Strong understanding of the ice cream market, excellent communication and interpersonal skills, leadership abilities, and analytical skills are essential for this position.,

As the Trade Marketing & BTL Executive, you will have direct responsibility for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your main job responsibilities will include identifying the appropriate trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing trade marketing activities & BTL in weak & moderate markets. You will be responsible for ensuring the right outlet selection for trade marketing activities such as dealer board branding, in-shop branding, retailer meets, and retailer engagement activities. Additionally, you will need to select the right kind of BTL activities for the target group, which may include women marathons, RWA events, joggers park activities, in-shop consumer sampling, among others. Tracking the ROI for every activity conducted and ensuring proper printing / fabrication of collaterals and POS materials as per the plan will be part of your duties. You will also be required to drive visibility and merchandising at POS and organize consumer sampling through sales promoters at POS / POA. Your role will involve coordinating with agencies to plan, execute, and implement trade marketing / BTL activities effectively. All activities must be closely monitored and tracked on a monthly / quarterly basis to ensure their success. The ideal candidate for this position should be willing to travel 10-12 days per month, have a vendor / agency network of less than 35 years of age, be a graduate, and must be fluent in the local language. You will report to the Senior Manager and the location of this position is in Bangalore. The preferred experience for this role is 3-5 years, and fluency in English along with knowledge of the local language is required.,

As a Marketing Manager, your primary responsibilities will include: - Shop Branding: Identifying suitable outlets for showcasing the organization's brand and ensuring the right product displays with appropriate branding elements at each outlet. - Marketing Activations: Understanding the business requirements to implement timely marketing strategies such as POSMs, Consumer Promotions, and Society Activations to maintain a steady business flow. You will be responsible for creating a marketing calendar for efficient planning of these activations. - ROI Monitoring: Evaluating the impact of branding and marketing interventions based on Sales Volume/Value to ensure a high return on marketing investments. - Budgeting: Implementing effective budgeting to prevent both overspending and underspending on planned marketing activities. - Retailer Engagement: Implementing timely engagement activities like Retailer Meets, Dinners, Notepad distribution, and gifting to keep retailers actively connected with the brand. - NPD Launch: Planning and executing successful launches of new products developed by the company in various markets, ensuring product success in coordination with the Head Office and field teams. - Market Intelligence: Monitoring competitor marketing activities and adapting our marketing strategy accordingly. In addition, you will also be responsible for Trade Scheme Management, which includes: - Scheme Design (Quarterly & Additional): Analyzing sales trends and competitor activities to design schemes that boost sales while maintaining profitability. - Scheme Communication: Educating the sales team about designed schemes and creating effective scheme communications like Scheme Letters and PPTs for easy understanding by retailer partners. - Scheme Effectiveness and Settlement: Tracking scheme outputs regularly to gauge effectiveness and making necessary adjustments as needed. - Scheme Settlement: Coordinating with the Head Office and field teams to ensure timely settlement of schemes. Overall, your role will involve strategic planning, effective communication, and proactive engagement to drive brand visibility, sales growth, and profitability through innovative marketing and trade schemes.,

The Regional Sales Manager position based in Kolkata requires a results-driven professional with over 10 years of experience in the industry, specializing in home and utility brands. The ideal candidate should have a proven track record of driving consistent revenue growth, expanding distribution networks, and leading high-performing sales teams within the General Trade channel in West Bengal. Proficiency in market analysis, channel development, and retailer engagement strategies tailored to regional dynamics is essential. The successful candidate will be responsible for managing multi-tier distribution systems, improving outlet coverage, and implementing trade marketing initiatives that enhance brand visibility and sales performance. Strong interpersonal skills are required, along with a deep understanding of the consumer landscape in Eastern India. If you are interested in this opportunity, please email your CV to hr@nestasia.in. Join our dynamic and young team on an exciting growth journey. We are seeking bright and driven individuals to grow with us. To apply, kindly send your resume to hr@nestasia.in or info@nestasia.in. We look forward to hearing from you!,

As the Trade Marketing & BTL Executive, you will be directly responsible for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your key responsibilities will include identifying the right trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing Trade Marketing activities & BTL in weak & moderate markets. You will be expected to ensure the selection of the right outlets for Trade Marketing activities such as dealer board branding, in-shop branding, retailer meets, and retailer engagement activities. Additionally, you will need to select the appropriate BTL activities for the target group, which may include women marathons, RWA events, joggers park activities, and in-shop consumer sampling. Monitoring the ROI for every activity conducted will be crucial, along with ensuring proper printing and fabrication of collaterals and POS materials as per the plan. You will also be responsible for driving visibility and merchandising at points of sale, as well as organizing consumer sampling through sales promoters at POS or POA. Collaboration with agencies to plan, execute, and implement Trade Marketing / BTL activities will be a key part of your role. All activities are to be closely monitored and tracked on a monthly or quarterly basis to ensure their effectiveness. In addition to the responsibilities mentioned above, you should be willing to travel 10-12 days per month and have a vendor/agency network under 35 years of age. A graduate degree is required, and fluency in the local language is a must. This position reports to the Senior Manager and is based in Ernakulam. The ideal candidate will have 3-5 years of experience in a similar role and possess strong communication skills in both the local language and English.,

Job description Role & responsibilities The candidate will be responsible for Sales & Distribution function for our range of product for assigned territory. Operating one of our 4 distribution highway: Fresh, Frozen, Chilled and Ambient. The candidate will be responsible for market coverage as well as market penetration for assigned territory. The major responsibility includes sales planning, Logistics & Distribution Management, WD & Territory Management, Product Promotion, New Product Launches, Achievement of sales targets etc. The candidate will be also responsible for prospecting, qualifying, negotiating and strategizing business development. S/he is required to track and analyse competitors activities and suggest countermeasures from time to time. Their success will be measured by the delivery of business critical goals, growth and gain in market share. Preferred candidate profile The candidate should be first class graduate in any discipline with full time & two years post graduation in management or first class graduate in Dairy Technology / Food Technology. They should also have minimum 1 to 2 years of FMCG sales experience. The age should not be more than 28 years. The candidates having knowledge of local language need only apply.

The job involves driving field-level market development activities to promote fertilizer products, support sales, and enhance farmer awareness through various initiatives such as farmer meetings, field demonstrations, and awareness programs. You will be responsible for promoting products through engagement with agri-dealers and retailers, providing technical advisory and crop solutions to farmers, collecting field insights and competitor intelligence, as well as supporting the sales team in lead generation and achieving targets. The ideal candidate should be a graduate in agriculture or possess a Diploma in Agriculture with 2-5 years of experience in agrochemicals & fertilizers sales and marketing operations. This is a full-time position with benefits including Provident Fund and yearly bonus. The work location is in person. If you are passionate about agriculture and have a strong background in sales and marketing operations within the agrochemicals and fertilizers industry, this could be the perfect opportunity for you to make a meaningful impact in the field.,