Regional Activation Manager- Bangalore, KA

As the Trade Marketing & BTL Executive, you will have direct responsibility for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your main job responsibilities will include identifying the appropriate trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing trade marketing activities & BTL in weak & moderate markets. You will be responsible for ensuring the right outlet selection for trade marketing activities such as dealer board branding, in-shop branding, retailer meets, and retailer engagement activities. Additionally, you will need to select the right kind of BTL activities for the target group, which may include women marathons, RWA events, joggers park activities, in-shop consumer sampling, among others. Tracking the ROI for every activity conducted and ensuring proper printing / fabrication of collaterals and POS materials as per the plan will be part of your duties. You will also be required to drive visibility and merchandising at POS and organize consumer sampling through sales promoters at POS / POA. Your role will involve coordinating with agencies to plan, execute, and implement trade marketing / BTL activities effectively. All activities must be closely monitored and tracked on a monthly / quarterly basis to ensure their success. The ideal candidate for this position should be willing to travel 10-12 days per month, have a vendor / agency network of less than 35 years of age, be a graduate, and must be fluent in the local language. You will report to the Senior Manager and the location of this position is in Bangalore. The preferred experience for this role is 3-5 years, and fluency in English along with knowledge of the local language is required.,