Regional Activation Manager- Ernakulam Kerala

You will have direct responsibility for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your key responsibilities will include identifying the right trade marketing/BTL activities and recommending them to the headquarters for approval. You will be translating brand plans into implementation strategies and focusing on developing trade marketing activities & BTL in weak and moderate markets. Ensuring the right outlet selection for trade marketing activities including dealer board branding, in-shop branding, retailer meets, and retailer engagement activities will be crucial. You will also be responsible for selecting the right kind of BTL activities for the target group, such as women marathons, RWA events, joggers park activities, and in-shop consumer sampling. Evaluating the ROI for every conducted activity, ensuring proper printing/fabrication of collaterals/POS materials, and driving visibility/merchandising at POS will be part of your role. Coordinating with agencies to plan, execute, and implement trade marketing/BTL activities will be essential, along with closely monitoring and tracking all activities on a monthly/quarterly basis. In this role, you should be willing to travel 10-12 days per month. The ideal candidate will have a vendor/agency network under 35 years of age, be a graduate, and must have proficiency in the local language. Reporting to the Senior Manager, the location of this position is Ernakulam. The desired experience for this role is 3-5 years, and fluency in English along with knowledge of the local language is necessary for effective communication and execution of tasks.,