Regional Activation Manager- Ernakulam Kerala

As the Trade Marketing & BTL Manager at our company, you will have direct responsibility for implementing all Trade Marketing & BTL activities in the assigned geography. Your role will involve identifying the right trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing trade marketing activities & BTL in weak & moderate markets. Key Responsibilities: - Identify the right trade marketing / BTL activities & recommend them to the Head Office for approval - Translate brand plans into implementation strategies - Develop trade marketing activities & BTL in weak & moderate markets - Ensure the right outlet selection for trade marketing activities, including dealer board branding, in-shop branding, retailer meets, and retailer engagement activities - Select appropriate BTL activities for the target group, such as women marathons, RWA events, joggers park activities, and in-shop consumer sampling - Measure ROI for every activity conducted - Ensure proper printing/fabrication of collaterals/POS materials as per the plan - Drive visibility/merchandising at the point of sale - Conduct consumer sampling through sales promoters at POS/POA - Coordinate with agencies to plan, execute, and implement trade marketing/BTL activities - Monitor and track all activities on a monthly/quarterly basis Qualification Required: - Willingness to travel 10-12 days per month - Vendor/agency network below 35 years of age - Any graduate - Must be proficient in the local language Location: Ernakulam Experience: 3-5 years Reporting To: Senior Manager In this role, you will play a crucial part in driving trade marketing and BTL activities in the assigned geography, ensuring the successful implementation of all initiatives.,