Regional Activation Manager Kaleesuwari Refinery Private Limited

3.0 - 7.0 years

0 Lacs

ernakulam, kerala

On-site

As the Trade Marketing & BTL Executive, you will be directly responsible for the proper implementation of all Trade Marketing & BTL activities in the assigned geography. Your key responsibilities will include identifying the right trade marketing / BTL activities, translating brand plans into implementation strategies, and focusing on developing Trade Marketing activities & BTL in weak & moderate markets. You will be expected to ensure the selection of the right outlets for Trade Marketing activities such as dealer board branding, in-shop branding, retailer meets, and retailer engagement activities. Additionally, you will need to select the appropriate BTL activities for the target group, which may include women marathons, RWA events, joggers park activities, and in-shop consumer sampling. Monitoring the ROI for every activity conducted will be crucial, along with ensuring proper printing and fabrication of collaterals and POS materials as per the plan. You will also be responsible for driving visibility and merchandising at points of sale, as well as organizing consumer sampling through sales promoters at POS or POA. Collaboration with agencies to plan, execute, and implement Trade Marketing / BTL activities will be a key part of your role. All activities are to be closely monitored and tracked on a monthly or quarterly basis to ensure their effectiveness. In addition to the responsibilities mentioned above, you should be willing to travel 10-12 days per month and have a vendor/agency network under 35 years of age. A graduate degree is required, and fluency in the local language is a must. This position reports to the Senior Manager and is based in Ernakulam. The ideal candidate will have 3-5 years of experience in a similar role and possess strong communication skills in both the local language and English.,

Posted 1 week ago

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