Research Analyst

Designation:

Location:

Employment Type:

intelligence-driven decision-making

Research Analyst (Competitive Intelligence)

Key Responsibilities

• Competitive Intelligence

• Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
• Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
• Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.

• Market & Category Insights

• Build structured reports on market size, growth trends, and sub-category performance.
• Analyze region-wise competitive dynamics and share actionable insights (e.g., what works in Hindi belt vs South India).
• Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.

• Marketing & Growth Strategy Analysis

• Break down competitors’ marketing campaigns, influencer partnerships, and brand collaborations.
• Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
• Surface opportunities for Foxtale to differentiate and lead.

• Reporting & Communication

• Develop weekly and monthly competitor intelligence decks for leadership.
• Provide quick-turnaround insights during high-stakes periods (new launches, festive campaigns, etc.).
• Collaborate with category, marketing, and growth teams to integrate findings into strategy.

What We’re Looking For

• Experience:

   1–3 years in consulting, research, category management, or strategy roles. Prior exposure to consumer brands (FMCG, beauty, personal care, D2C) is a plus.

• Skills & Interests:

• Strong analytical and research skills with ability to synthesize insights from multiple sources.
• Naturally curious and genuinely interested in skincare, beauty, and consumer behavior.
• Proficiency in Excel/Google Sheets and comfort with data tools (Tableau, Power BI, or similar).
• Strong communication skills — ability to present insights in a crisp, actionable manner.

• Mindset:

   Detail-oriented, proactive, and thrives in a fast-paced startup environment.