Regional Sales Manager

Job Title: Assistant Manager / Regional Sales Manager

Objective:

profitable growth

1. Business Growth & Revenue Targets

• Achieve new business acquisition targets.
• Drive growth from existing customers.
• Improve overall profit margin.
• Enhance customer and employee satisfaction.

2. Target Market Identification & Territory Management

• Identify accounts contributing to revenue and profit targets.
• Analyze trading and prospect customers on a weekly, monthly, and quarterly basis.
• Determine and adjust territory structures.
• Define and agree sales budgets per Region/Area/Territory.

3. Strategic Sales Planning

• Translate corporate sales strategy into actionable regional plans.
• Develop and cascade a regional business plan for TSM & Retail Sales channels.
• Align area and branch-level plans with overall regional strategy.
• Monitor revenue and gross margin performance vs. targets.

4. Relationship Management

• Build and maintain relationships at senior levels in key customer accounts.
• Collaborate with MA Management and other internal stakeholders.
• Ensure continuous engagement and communication with customers and internal teams.

5. Marketing & Product Support

• Identify market needs and product opportunities.
• Support product launches and ensure team readiness.
• Participate in MICE events and other lead generation activities.

6. People Management

• Lead and develop the TSM team through effective communication and coaching.
• Recruit and retain high-performing team members.
• Implement reward & recognition programs in coordination with HR.
• Conduct performance reviews, training, and succession planning.
• Foster a culture of feedback, innovation, and corporate value alignment.

7. Process Management & Compliance

• Ensure consistent implementation of TSM structures, policies, and processes.
• Promote continuous improvement in customer service delivery.
• Monitor account performance and implement corrective actions as needed.
• Ensure compliance with HR, Safety, Security, and other legal policies.

8. Project Participation

• Lead and contribute to business projects using domain expertise.
• Ensure timely completion of assigned actions.
• Collaborate with cross-functional teams for project success.

9. Customer Experience Management

• Design and implement action plans to improve customer experience at the regional level.
• Promote and model customer-centric behavior.
• Monitor employee adherence to customer experience standards and guidelines.

Required Competencies:

• Strategic Planning
• Sales & Business Acumen
• Leadership & Team Development
• Customer Relationship Management
• Performance Monitoring & Process Improvement
• Cross-functional Collaboration

Reporting To:

• Zonal/Corporate Sales Head