Regional Sales Manager (PU Retail / Paints & Wood Coatings)

Job Description

Job Title:

Regional Sales Manager – Maharashtra

Industry:

PU Retail / Paints & Wood Coatings

Location:

Maharashtra (Based in Mumbai)

Department:

Sales & Marketing

Reports to:

Zonal Sales Head

Job Purpose:

To drive sales growth and market share of PU Wood Coatings and Retail Paints in the Maharashtra region by building and managing a strong dealer/retailer network, developing relationships with architects, contractors, and influencers, and leading the regional sales team to achieve business objectives.

Key Responsibilities:

· 1. Sales & Business Development

· Develop and execute the sales strategy for Maharashtra to achieve revenue and volume targets.

· Expand dealer/distributor/retailer network in key territories across Maharashtra.

· Focus on increasing secondary sales and ensuring strong market penetration of PU retail products.

· Identify new business opportunities with architects, contractors, carpenters, and consultants.

· 2. Team Management

· Lead, mentor, and motivate Area Sales Managers (ASM), Territory Sales Officers (TSO), and field sales staff.

· Set sales targets, monitor performance, and provide regular training and guidance.

· Ensure adherence to company sales processes, reporting, and compliance standards.

· 3. Market Development & Branding

· Execute marketing activities, influencer engagement, and dealer meets to strengthen brand presence.

· Collect market intelligence on competitors, pricing, and emerging trends.

· Collaborate with the Marketing team for regional campaigns and promotional activities.

· 4. Key Account & Relationship Management

· Build strong relationships with top dealers, distributors, and influencers.

· Handle escalations, credit control, and ensure timely collections.

· Ensure high customer satisfaction through effective service coordination.

· 5. Reporting & Analysis

· Monitor sales KPIs – volume, value, growth %, product mix, and profitability.

· Provide accurate forecasts, MIS reports, and business reviews to management.

· Track ROI of marketing and trade promotion activities.

Key Skills & Competencies:

· Strong experience in the Paints / PU Wood Coating / Building Material industry.

· Excellent dealer/distributor management skills.

· Strong leadership and people management capabilities.

· Strategic thinking with execution excellence.

· Strong negotiation, communication, and relationship-building skills.

· Proficiency in MS Excel, PowerPoint, and CRM tools.

Qualification & Experience:

· Graduate / Post Graduate in Business Administration / Marketing (preferred).

· 10–15 years of relevant sales experience, with at least 3–5 years in a regional leadership role.

· Must have handled Maharashtra market with a strong understanding of regional dealer and retail dynamics.

· Experience in PU Wood Coatings / Paints

Compensation:

CTC (PA) – 15 – 20 LPA

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person