Regional Sales Manager

Company Description

Keya Seth Group of Companies, founded by internationally recognized aromatherapist Keya Seth in 2004, is renowned for its range of natural cosmeceutical products for skin, hair, and overall beauty. The ISO 9001:2008 certified company invests heavily in R&D and operates multiple state-of-the-art manufacturing facilities. Keya Seth’s portfolio includes over 140 products, the Medi Spa, a chain of spas in West Bengal, and Keya Seth Exclusive, a designer wear retail chain. The brand is known for its commitment to innovation, quality, and the vision to "Make Life Beautiful".

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Experience Required:

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About the Role

Regional Manager

Key Responsibilities

1. Sales & Revenue Growth

• Drive monthly, quarterly, and yearly sales targets for the region.
• Identify growth opportunities in retail, distribution and modern trade.
• Expand market penetration of Keya Seth Aromatherapy across key outlets.

2. Team Leadership

• Manage, motivate, and train field executives, sales officers, and beauty advisors.
• Conduct regular performance reviews and set clear KPIs for the team.
• Build a high-performance culture with accountability and continuous improvement.

3. Distribution & Channel Management

• Strengthen distributor network and ensure healthy primary & secondary sales.
• Monitor stock levels, product availability, and timely replenishment.
• Ensure proper execution of schemes, offers, and trade promotions.

4. Retail & Market Execution

• Ensure excellent visibility across general trade, modern trade, and wellness stores.
• Drive placement of new launches and ensure perfect planogram execution.
• Conduct regular market visits to track competitor activity and store performance.

5. Marketing & Branding Support

• Execute marketing campaigns, product activations, and seasonal promotions.
• Support influencer tie-ups, sampling drives, and salon/wellness centre partnerships.
• Share insights from the field to help in brand-building strategies.

6. Reporting & Analysis

• Prepare weekly/monthly MIS, sales forecasts, and market insights.
• Analyse product performance, region-specific trends, and customer preferences.
• Provide actionable feedback to management for continuous growth.
  

Required Skills & Qualifications

• Minimum 

  5+ years of experience

   as Regional Manager/Area Sales Manager in Cosmetics, Beauty, Wellness, or FMCG.
• Strong leadership and people management skills.
• Excellent communication, negotiation, and problem-solving abilities.
• Experience working with distributors, beauty advisors, retailers & modern trade clients.
• Data-driven mindset with strong analytical and reporting skills.
• Willingness to travel extensively across the region.
  

Preferred Attributes

• Passion for beauty, wellness and aromatherapy.
• Ability to work in a fast-paced, target-oriented environment.
• Strong understanding of regional market dynamics and customer behaviour.