Regional Sales Manager (Food Service) - West

About Us:

NuTaste Food and Drink Labs Pvt. Ltd. (formerly Fuerst Day Lawson India Pvt Ltd) is a leading Taste & Nutrition solution provider to the food and beverage industry and brand owners especially food service and FMCG. Our range of products include from flavors and fillings, bakery pastes and glazes, fruit compotes and granolas, juices & blends, functional energy and vitamin ingredients, to FMCG menu concepts and finished products. Innovation is at the core of our business. We support, create and deliver premium grade ingredients and products to the food, beverage and industrial industries, providing a complete supply chain solution from start to finish. Our Organizational Objectives include establishing a “Culture of Care” to ensure a happy and committed team. Our Organization’s Purpose Statement is – Consistently delight customers through innovation and service. Our Core Values are

1. Be Trustworthy – We always say and do the right thing even when no one is watching.

2. Be Dependable – We are responsible and accountable in our actions.

3. Be Innovative – We question “What-is” and work towards “What-can-be”.

4. We Care – We develop and celebrate our people.

Why Join Us:

• Career Growth: Opportunity to fast-track your career with a leading global food and beverage company.

• Professional Development: Comprehensive training and mentorship program to develop your skills and expertise.

• Dynamic Work Environment: Be part of a vibrant and inclusive culture that encourages innovation, collaboration, and excellence. Certified as Great Place to Work and Top 100 Best Place to Work for Women!

• Competitive Compensation: Attractive salary and benefits package, including health insurance, performance incentives, and more.

About the role:

The Regional Sales Manager – Food Service (West) will be responsible for driving sales growth, market penetration, and brand visibility in the HoReCa (Hotels, Restaurants, and Catering) segment through an established network of distributors. The role involves managing channel partners, developing new business opportunities, and ensuring profitable sales across the Western region while aligning with the company’s strategic goals in the food service vertical.

Duties & Responsibilities:

1. Sales & Business Development

•Achieve regional sales targets, growth, and profitability objectives in line with national goals.

•Drive business through the distributor network, focusing on product availability, visibility, and pricing discipline.

•Identify and onboard new distributors to strengthen market coverage.

•Develop and execute regional sales plans tailored to the HoReCa segment.

•Build and maintain strong relationships with key accounts (large hotel chains, QSRs, catering groups, and institutional customers).

2. Channel Management

• Manage, motivate, and support distributor partners to ensure efficient supply chain, credit control, and

secondary sales growth.

• Implement distributor performance monitoring metrics and take corrective action where necessary.

• Coordinate with distributors on promotional plans, product placement, and inventory management.

3. Market & Customer Insights

• Track market trends, competitor activities, and customer preferences to inform strategic decisionmaking.

• Work closely with product teams to provide feedback for product innovation and improvement.

• Conduct market visits to ensure effective execution at the point of sale.

4. Team Leadership & Collaboration

• Lead and mentor the regional sales team to achieve performance objectives.

• Collaborate with cross-functional teams—supply chain, finance, and customer service—to ensure

seamless execution.

• Ensure adherence to company policies, compliance standards, and reporting processes.

Qualifications and Experience:

Education:

Experience:

Knowledge, Skills and Abilities:

• Strong understanding of the HoReCa ecosystem and distributor-led sales model.

• Proven track record of managing regional sales operations.

• Excellent negotiation and relationship management skills.

• Strong analytical, planning, and team management abilities.

• Proficiency in MS Office and CRM/Sales reporting tools.