Regional Sales Manager Channel Partner

The Senior Manager Regional Sales is a frontline customer acquisition role. The activities involve working with and managing the partner network in each region and driving high-quality customer engagement. This role is responsible for building strong partner relationships, driving sales, and ensuring the successful delivery of Ascent HR s Product(s) to end customers.

Key Responsibilities

• Below is an indicative, but not exhaustive list of the Key Responsibilities:
• Identify, engage and on-board prospective partners.
• Anchor the partner way of working.
• Ensure adequate resource and knowledge availability with each partner.
• Ensure partner works within the boundaries of ethics and compliance.
• Own the acquisition quota for the period and deliver.
• Ensure customer retention metrics.
• Identify upsell and cross-sell opportunities.
• Encourage, attend, and own demand generation activities.
• Work with major CA firms with an HR practice and build a network of partners with them.
• Organize and coordinate product demos with the backend team.
• Oversee implementation with deep coordination with partners.
• Ensure strict adherence to contracts and payment terms.
• Work with partners on annual business plans.
• Work with partner resources for assessment and certification.

What This Role Owns:

• End-to-end partner recruitment, onboarding, and enablement in the assigned region.
• Ownership of customer acquisition quotas.
• Driving customer retention and identifying upsell/cross-sell opportunities.
• Partner business planning and performance management.
• Ensuring operational compliance and adherence to contracts and payment terms.
• Relationship management with key partners and CA firms.

What This Role Does NOT Own:

• Creation of core marketing content (driven by the marketing team).
• Product pricing and discounting decisions (handled by leadership).
• Backend implementation ownership (only coordination is required).
• Final commercial approvals beyond defined authorization limits.

Key Skills & Competencies

• Strong sales and business development skills.
• Excellent understanding of partner channel management.
• Strong relationship-building and stakeholder management skills.
• Ability to drive demand generation and revenue growth.
• High attention to ethics and compliance.
• Strong negotiation and presentation skills.

Key Performance Indicators (KPIs):

• Partner recruitment and onboarding within defined timelines.
• Customer acquisition and revenue achievement against quota.
• Customer retention metrics.
• Number of upsell and cross-sell deals closed.
• Partner satisfaction and engagement scores.
• Compliance and adherence to contracts and payment terms.
• 7 10 Years in channel operations, partner management, or sales operations within a SaaS, HR Tech, or enterprise solutions environment.