Regional Marketing Manager

Job Title:

Responsibilities

• Develop and implement dynamic regional marketing strategies aligned with our overall commercial vision and ambitious targets
• Refine regional initiatives that align with our commercial aspirations and enhance brand awareness
• Actively engage with the regional team and contractors to solve business challenges and provide strategic guidance
• Conduct and interpret market research and competitive analysis, translating findings into innovative campaign strategies
• Ensure effective communication with the compliance team to identify new marketing opportunities while complying with regulations
• Monitor and report on key performance indicators, extracting insights and identifying areas for improvement
• Manage regional marketing spend, ensuring alignment with strategic objectives and profitability goals
• Act as a key facilitator and advocate for marketing in regional forums, maintaining strong cross-functional relationships
• Develop and coordinate quarterly and annual campaign programs with the marketing planning department, ensuring consistency with the global campaign narrative
• Stay updated on regulatory and market trends to ensure effective brand visibility and activity

Requirements

• 2+ years of experience as a Regional Marketing Manager or in a similar marketing role
• Experience working in the India region within one of the following industries: Fintech, Investment, Banking, Insurance, or Gaming
• Well-rounded marketing experience covering branding, digital marketing, social media, PR, performance campaigns, and lead generation
• Proven experience in building regional or country-level marketing strategies
• Exposure to SMM, influencer marketing, paid traffic sources, and/or SEO
• Hands-on experience with web and app analytics tools (Google Analytics, AppsFlyer, Tableau, Power BI)
• Experience with CRM tools
• Experience in B2C marketing
• Familiarity with fintech or financial products marketing is a strong plus
• Experience managing monthly budgets of USD 50K–100K
• Fluent in English and Hindi

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating Public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)