Job
Description
Job Title*: Marketing Manager – Kerala Region Location*: Kerala, India Experience*: 5+ years Industry*: Education/EdTech *Job Description*: We are looking for a highly motivated and experienced *Marketing Manager* to oversee and manage the marketing and sales strategies for our Kerala region. The ideal candidate will have a strong background in sales and marketing within the education sector and demonstrate excellent leadership skills to manage our regional branches. --- *Key Responsibilities*: - Develop and implement effective marketing strategies to drive brand visibility, customer acquisition, and sales growth for the educational products and services. - Lead and manage the Kerala region’s marketing campaigns across all channels, including digital, print, social media, and events. - Monitor and analyze market trends, competitor activities, and customer preferences to refine marketing strategies. - Drive the sales process from lead generation to closing, ensuring the achievement of sales targets and revenue goals. - Establish strong relationships with key stakeholders, schools, colleges, and educational institutions within the region. - Conduct regular market research to identify new opportunities, emerging trends, and potential threats within the education sector. - Coordinate with the national marketing team and regional branches to ensure alignment in messaging and strategy. - Organize and manage promotional events, webinars, and educational workshops in Kerala to engage with potential customers. - Manage budgets for regional marketing activities and track ROI to ensure cost-effective campaigns. - Provide leadership and mentorship to the marketing team across branches, setting clear goals and performance metrics. - Report on the performance of marketing campaigns and sales activities to senior management, offering insights and recommendations for improvement. --- *Required Qualifications*: - Minimum 5 years of experience in marketing and sales, with at least 2 years in a managerial role within the education industry. - Deep understanding of the Kerala market, customer preferences, and education trends. - Proven track record of successfully managing regional marketing campaigns, driving sales, and achieving business objectives. - Strong knowledge of digital marketing techniques, SEO, content marketing, and social media marketing. - Exceptional leadership, communication, and interpersonal skills to collaborate effectively across teams. - Ability to adapt to changing market conditions and willingness to travel frequently across Kerala. - A proactive approach, with the capacity to work independently and take ownership of regional strategies. Show more Show less
