As the Regional Customer Care Manager at Mahindra & Mahindra Ltd, you will play a pivotal role in enhancing customer satisfaction and driving business growth across the assigned region. Your responsibilities will include monitoring key customer satisfaction metrics such as Mean Time to Repair (MTTR), Total Customer Feedback (TCF), periodic feedback loops, and conducting personal customer site visits to gather firsthand insights.
You will strategically analyze and improve sales performance across multiple product lines, including STR, AMC, Bharosa, spares, and lubricants, aiming consistently to surpass set targets. A core part of your role is to inspire and lead the customer care team comprising Customer Care Managers (CCMs), Team Managers (TMs), and Technical Support staff to foster a culture of high performance, motivation, and continuous learning.
Mentorship and development of your team will be a continual focus, ensuring they are equipped with the skills and enthusiasm to excel. You will also engage regularly with dealer principals, maintaining their motivation through effective communication, incentive programs, and timely updates. Ensuring dealer technicians remain engaged involves organizing Parivaar meets, overseeing Star Club execution, facilitating Product Improvement Proposals, and promoting the Sarathi program.
Expanding market reach will be an essential objective, through coordinated efforts with Saathis, Synergy teams, dealer outlets, and mobile service units such as vans and bikes. You will lead the execution of Head Office initiatives including bike and van deployment at dealerships and enhancement of Dealer Management System (DMS) utilization.
Operational excellence requires your management of various foundational activities such as daily morning calls, open ticket monitoring, customer connectivity, vehicle identification number (VIN)-wise data analysis, managing dealer stock levels, warranty processing, and ensuring adherence to ISO processes. You will oversee recruitment, training programs, technical trials, and special tools availability, ensuring seamless dealership operations.
Quality improvement in technical reporting, ensuring optimal manpower-to-machine ratios, and rigorous tour planning for the team are key deliverables. Collaborating effectively with Zonal Heads, you will foster synergy between sales and customer care functions while managing regional training centers.
Your performance metrics will include improvements in CAPS/NPS scores, dealer quality audits, process adherence at workshops, and business profitability through spares and allied product sales. You will also be responsible for expanding service points and maintaining dealership satisfaction scores. Handling escalations and critical challenges at dealer levels, providing quarterly business communications, and guiding CCMs in improving dealership performance complete your scope of responsibilities.