Publisher Yield Manager

About Us:

InvestingChannel (IC) is one of the most innovative online financial marketing platforms reaching an audience of 20 million influential decision makers who are affluent and engaged and span the complete finance spectrum including Individual Investors, Active Traders, Financial Advisors, Institutional Investors and more. InvestingChannel empowers the financial ecosystem of publishers, brands and audiences with a full suite of highly effective digital solutions designed specifically for the financial services industry. The Company combines the reach and original content of an exclusive, premium publisher group with a unique mix of data, technology and creativity to facilitate the symbiotic connection between brands and their target audiences in the financial marketplace. This approach creates a virtuous cycle that produces more content, attracts more investing enthusiasts, and in turn drives additional brand marketing dollars.

Primary duties include:

• Publisher Management: Publisher Profit/Loss Management

• Communication: Key Communicator and Liaison with Publisher and Internal Departments related to publisher needs and monetization

• Technical Q/A: Ensure Ad Requests and Inventory Settings are optimal and work with Dev on Publisher Releases

• Publisher Ad Lay-out: Provide Publisher Ad Lay-out Recommendations based upon products and ad requests to maximize yield and publisher KPI’s.

• Publisher On/Boarding: Work with SSP’s to get sites white listed to get Programmatic Monetization and work with Pub Ops to enhance yield.

• Yield Analysis: Monitor Yield based upon Demand Source by Inventory/Product

• Optimization: Monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities.

• Ad Operations – Proficient in DFP and SSP System Settings to ensure optimal Yield Set-up, SSP Block List and Flooring

• Reporting: Publisher Weekly KPI’s, Weekly SSP Reporting, Block List Reporting, and Partner Billing and Reconciliation

• PMP Management: work with buyers in creating deals & optimize deals for best performance.

• Data Analysis/Publisher Decks: Analyze Publisher and SSP Data to report to Pub Dev and Programmatic Supervisor

The successful candidate will also demonstrate the following abilities:

• Communication: Able to convey technical and complex information through oral and written communication; effective interpersonal and presentation skills; professional attitude; able to represent Company favorably; work well with internal partners.

• Organization: Able to work independently; effective time management skills; able to manage multiple tasks concurrently, prioritize effectively, and meet deadlines.

• Analytical: Superior critical thinking skills with the ability to research and analyze data from multiple sources; strong business acumen, including problem solving skills, critical thinking, and self-initiative.

• Adaptable: Willingness to accept change; exhibit flexibility and adaptability; ability to absorb and quickly understand new information; willing to take on additional projects and responsibilities, as needed.

• Resourcefulness: Able to deliver results utilizing the resources available; possesses a get-it-done mentality.

• Industry Knowledge: Have a grasp and knowledge of the Finance and Online Advertising.

Requirements:

• Under graduate Degree – Finance, Mathematics, Computer Technology, Business Intelligence. MBA and or Masters a Plus…

• 2-3yrs of experience related to Online Advertising/Web Analytics in one, or a combination of the following job functions: Traffic Analyst, Account Management, Yield Management, Campaign Management, Publisher Operations/Development, Ad Operations, Data Analytics.

• Experience with and an in-depth knowledge of DFP ad server.

• Experience with SSP UI/Applications. Example (Index, OpenX, Appnexus)

• Experience with Header Bidding Ad Tech.

• Experience managing a team

• Experience managing relationships

• Experience a Plus - BI Tools for data manipulation – SQL, Visual Tool –Example Domo, Periscope, Looker, Tableau

• Solid track record of exhibiting extreme attention to detail and organization skills.