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Public Relations Manager

5 - 8 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

About Dentsu India:


Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers


Role summary:

Designation:

Total experience in PR needed:

Location:


Role Overview:

Public Relations Manager


Job Role:


Strategic Communications

  • Develop and implement a comprehensive PR strategy aligned with the company’s goals.
  • Craft compelling brand messaging for various stakeholders including media, customers, and partners.
  • Identify opportunities for proactive storytelling and thought leadership.

Media Relations

  • Build and maintain strong relationships with journalists, editors, and influencers across print, digital, and broadcast media.
  • Manage all media interactions, including press interviews, quotes, and spokesperson briefings.
  • Write and distribute press releases, media kits, and other PR materials.

Crisis Communications

  • Develop and manage crisis communication plans.
  • Act as a key point of contact during sensitive media situations or public issues.

Event & Campaign Management

  • Support PR aspects of events, product launches, and major announcements.
  • Collaborate with internal teams on integrated marketing and PR campaigns.

Content Development

  • Create high-quality content including press releases, articles, speeches, op-eds, FAQs, and Q&As.
  • Ensure consistency in tone, messaging, and branding across all communication channels.

Monitoring & Reporting

  • Monitor media coverage and public sentiment.
  • Prepare reports on PR campaign performance, media exposure, and ROI.
  • Provide insights and recommendations based on analytics and feedback.


Qualifications & Skills:

  • Bachelor’s/Master’s degree in Public Relations, Communications, Journalism, or a related field.
  • 5-8 years of relevant experience in PR, preferably in a fast-paced or agency environment.
  • Proven track record in managing media relations and public communication.
  • Strong writing, editing, and verbal communication skills.
  • Excellent organizational, interpersonal, and project management abilities.
  • Ability to handle high-pressure situations and work with senior leadership.

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