Public Relations Manager

About Baby Forest

Public Relations Manager

Key Responsibilities

• Develop and execute PR strategies aligned with Baby Forest’s brand vision and objectives.
• Build and maintain strong relationships with media, influencers, and stakeholders across parenting, lifestyle, beauty, and wellness sectors.
• Draft and oversee press releases, media pitches, and PR content to secure impactful coverage.
• Identify and pursue media opportunities, collaborations, and interviews for the brand.
• Plan and manage PR events, and product launches
• Monitor media mentions, measure PR campaign effectiveness, and share regular performance reports.
• Serve as a brand spokesperson when required, ensuring a consistent and compelling brand voice.
• Stay updated with industry trends and media landscapes to optimize PR efforts.

Experience and Skills

• 5–6 years of experience

  in Public Relations, Corporate Communications, or related roles.
• Strong network within media, PR, and influencer communities, preferably within the beauty, skincare, or parenting space.
• Excellent verbal and written communication skills.
• Skilled in crisis communication, media management, and stakeholder relations.
• Strong project management abilities with an eye for detail.
• Passion for holistic beauty, skincare, and wellness products is a plus.