Programmatic - Lead

Omnicom Global Solutions (OGS) has been established as a transformation hub, a GCC within the Omnicom ecosystem designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom. 

Guided by the principles of Knowledge, Innovation, and Transformation, the core strength of OGS lies in its ability to leverage the collective expertise and resources within Omnicom, enhancing its capacity to innovate, collaborate, and lead in the industry. 

At OGS, our focus is on creating value for the Practice Areas within Omnicom. By working as partners and embedding within their ecosystem, we ensure our solutions are not only effective, but also truly aligned with their vision. 

With this step forward, we are progressing with Annalect India’s established 12–year legacy, built on a strong foundation of innovation, collaboration, and excellence. 

4300+ talented professionals in India

Let us build this, together!

• Successfully managing day-to-day performance of campaigns across different DSPs and related platforms
• Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Working with agency team to develop best-in-class solutions based on available tech.
• Oversee media tracking and analytics set up and implementation.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.

•  A full-time graduate degree (Mandatory)
• 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
• Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.