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Programmatic - Lead

Programmatic - Lead

Annalect

6 - 9 years

8 - 11 Lacs

bengaluru

Posted:2 hours ago| Platform:

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Skills Required

public relations advertising agency usage bidding lng analytical consulting market research support services media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign strategies, e g, targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI s to platform activation strategies/tactics across the funnel

Qualifications A full-time graduate degree (Mandatory) 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

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Annalect

Marketing and Advertising

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Programmatic - Lead