Programmatic - Lead

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About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

• Successfully managing day-to-day performance of campaigns across different DSPs and related platforms
• Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Working with agency team to develop best-in-class solutions based on available tech.
• Oversee media tracking and analytics set up and implementation.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.

• A full-time graduate degree (Mandatory)
• 6 to 7 years of relevant experience in managing programmatic campaigns for large clients.
• Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.