Programmatic Ad Ops Manager

3 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Come work remotely @ Adscend Media!


THE OPPORTUNITY


We’re looking for someone to join our team as the ad ops manager for over 10 owned and operated content sites, which are monetized primarily via instream video inventory. The Programmatic Ad Ops Lead role at Adscend Media is a balance of account management, cross-functional advertising expertise, and analysis to drive increasing results. The perfect individual for this role is a motivated and outgoing self-starter who takes a proactive approach to their work and is always looking out for the best interest of our clients. The ideal candidate will have experience specifically with optimizing instream video ads and working with strong demand partners in the video space (Xandr, Amazon, etc). 

This role is essential to Adscend Media and you will be communicating with various internal team members and external partners to ensure proper ad optimization and thus growth with our ad partners. From compiling data-based insights to drive increasing performance, to solving abstract technical ad ops challenges, this role is at the forefront of Adscend's revenue-generating strategy. Being agile and innovative is what keeps our company ahead of industry trends.


WHO WE ARE


Adscend Media creates rewards-based ad solutions for apps and websites. We help publishers earn more, boost retention, and acquire users in 180+ countries. In addition, Adscend utilizes its own solutions to operate a number of publisher properties with millions of engaged users. Through a combination of performance-based advertising, market research surveys, and branded advertising, we deliver high quality ad experiences that users actually like. Founded in 2009, we’ve paid out over $50 million to our publishers, while never missing a payment.

Our Ultimate Goal: Make Every Experience Rewarding.


WHO YOU ARE


At Adscend, we firmly believe that our values bring us together. That said, we're looking for someone who is aligned with our values below.

  • Teamwork – We always strive to work together as a team.
  • Perseverance – We stay positive, focused, and ready for any challenges we’ll encounter.
  • Passion – We are passionate and intensely focused on our vision to redefine the way users interact and engage with ads.
  • Accountability – We welcome freedom and responsibility because we are self motivated, self aware, self disciplined, and ready to do whatever it takes to succeed without waiting for instructions.
  • Innovation - We understand and eagerly welcome change, as we focus on innovation to unlock more value for our partners.
  • Integrity – We set high standards for our behavior and stick to them, even in difficult situations. We are transparent, honest, and ethical in all of our interactions.


WHAT YOU’LL BE DOING


As a Programmatic Ad Ops Manager at Adscend, technical ability and industry knowledge play a large role in day to day responsibilities. In the role you will be accountable for, but not limited to, the following:


Communication

  • Build strategic relationships with our video/display/native/other ad partners, while acting as the day-to-day point of contact for existing and new business
  • Clear communication to external or internal partners, adapting communication style as appropriate to influence positive outcomes
  • Strategize with ad partners in pre, current, and post sales period to grow and develop existing business and win new net business that delivers superior outcomes for our partners
  • Act with analysis and curiosity to find ways to improve existing ad stack and revenue
  • Serve as point of contact and lead for all ad tech vendors and partners (DSPs, SSPs, metric & anti-fraud verification vendors, etc.)
  • Expand and systemize ad ops structures, documentations, and practices

Ad Management

  • Set up and work with development team to deploy new ad units and/or new websites
  • Directly manage all of our O&O programmatic and direct ad operations along with all day-to-day trafficking
  • Optimize for user experience regularly by minimizing errors in the ad environment and other strategies
  • Managing Ads.txt + sellers.json 
  • Debug and solve technical issues related to ad ops and coordinate with development and/or other teams when a more complex solution is needed
  • Accomplish tasks on time and to a high quality, managing different deadlines and priorities
  • Exercise judgement in selecting ad partners based on performance and current needs of our network
  • Negotiate better rates as appropriate

Outreach

  • Build strategic partnerships with relevant ad partners
  • Understand the competition and how we can deliver better results to similar ad partners

Innovation

  • Acting with curiosity to find new ways of working or improvements, open to trying things out.
  • Keep up to date on latest industry developments and trends and regularly experiment with new technologies/systems/process


YOUR QUALIFICATIONS


  • 3+ years of experience in programmatic ad operations, display and video ideally
  • Fluency in English required
  • Adept understanding of the advertising industry at large and ability to convey that knowledge to others
  • QA experience trouble shooting all ad types across video and display
  • Deep understanding of VAST 2/3/4, VPAID 2, video/display ad servers, SSPs/DSPs, prebid, and other related ad tech
  • Knowledge of video serving platforms such as Connatix/ Aniview/ Cedato
  • Experience optimizing quality/fraud based on Human platform.
  • Deep understanding of display/Vast/ CTV/ RTB/ Prebid/TAM integrations
  • Competitive ‘winning’ mentality
  • Involvement in a high energy work environment with ability to deliver on tight deadlines
  • Strong written and verbal communication skills with internal/external team members
  • Ability to take abstract ideas and translate them into actionable solutions
  • Detail-oriented with an ability to prioritize projects/tasks simultaneously and to completion
  • Eager to learn new systems, technologies, and advertising techniques
  • A can-do attitude to provide energy, drive and enthusiasm
  • Ability to operate independently with minimal supervision - be results driven and understands the needs of the position

Competitive compensation package. We accept applicants worldwide. Please note, we prefer candidates that work US (EST) hours, however, we are flexible and seek at least 4 hours of overlap with the US team.


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